Caused Based Content Marketing at The Great North Run

We wanted to share an incredible experience with you this week.

On Sept. 10th, Pete was pushed 13.1 miles by his brother in the Great North Run alongside 60,000 other runners to raise money for disabled children needing wheelchairs.

The Sunshine Fund, helps raise money for families who can’t afford to get the equipment they need for their disabled kids, if it wasn’t charities like this, Pete wouldn’t be here today.

So it was an honour to do this epic run for them and raise some money at the same time.

Watch the highlights here, alongside an explanation of what Cause Based Content Marketing is and how it can be used to get more brand awareness:

If you want to read more about Pete’s story, how he was told he would never be able to walk again, and how he overcame this, just click here.

Fist bump! 👊

Andrew and Pete