voicemail Archives - Andrew and Pete

Building your Brand in the Small Negatives (with 3 examples)

By Andrew and Pete | May 12, 2015

Today we wanted to talk about building your brand ‘in the negatives,’ based on the notion that great brand experiences are often made when things aren’t going to plan. If a customer has had a bad experience with you (whether your fault or not) and you fix it, they are going to love you for…

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