Posts Tagged ‘storytelling’
How to Write Stories that Sell
When I graduated from university, nobody knew what to do with me. I’d spent three years studying Creative Writing. Everyone thought it was a useless degree. Nobody – not my university’s career advisors, or my peers, or even I – realised that I’d just spent years studying one of the most powerful marketing tools there…
Read MoreThe Elevator Pitch Myth – What to Actually Say at Networking When Asked, “What do you do?”
We’ve all been there, that moment when you introduce yourself to someone and the inevitable question pops up, “So, what do you do?” Immediately you’re on edge, “erm,” trying desperately to remember your elevator pitch you were primed and ready for. The elevator pitch that almost every business advisor tells you that you MUST HAVE.…
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