Positioning is everything you do defines your positioning in other minds, and this is the key to inevitable success. The definition for positioning goes something like this: How you differentiate your product or service from that of your competitors and then determine which market niche to fill. But positioning yourself is much more than that…

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We have lost track of the amount of times we have heard people say that they raised their prices and they got MORE business. Wait a minute! More business? Yes! In fact raising your prices can lead to more sales. But isn’t that counter intuitive? Well actually it’s because it is a statement of value,…

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Quick tip: Put your prices at the top of your proposal Why? Well why put it at the bottom? You read all this convincing sales spiel of the proposal and then boom hit them with the price and put the potential customer off. Oftentimes the reader will just skip to the end anyway to find…

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One of the main aims of marketing and branding is to make what you are offering so enticing that potential customers find it easy to buy from you. However this is no easy feat, chances are we are all in markets that are cluttered with competition consisting of very similar companies, and finding a way…

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1. Ignore Social Media Social Media has been around for a while now, and guess what – it is here to stay! So if you want to ensure you don’t connect with potential customers whilst the competition is finding new ways to build up meaningful relationships, then simply ignore it. 2. Skimp on Design The…

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