Press releases can prove to be very useful tools in helping you gain maximum exposure within your target market and growing your business reputation. One of the secrets behind achieving success with your release, i.e. obtaining coverage and generating engagement, is to ensure that it is distributed through the right channels to the right people.…

Read More

A boilerplate (or ‘Notes to editors’ as it’s widely known) is how marketing, public relations and journalism professionals refer to an organisation’s standard description that is used repeatedly to different audiences. In other words, it’s a high-level overview of your company. It can be used within press releases, websites and marketing literature to provide key…

Read More

Using a quote within your press release can give your brand credibility, personality and helps drive engagement with existing and new audiences. It could also be the difference between a story being picked up by journalists or ignored. This is one of the most important aspects of a press release, but you may be surprised…

Read More

When it comes to promoting your business how can you gain a competitive edge? This is something that I have given a lot of thought to this year when making preparations to launch my own business and the truth is, it can be tough. In the beginning, you may find it difficult to compete with…

Read More