How to Get Your Article Featured

This week we got Kathryn Dishman-Baird (Newcastle’s Entrepreneur of the Year) onto our channel to talk about how to get your article featured on a specific new site or industry website. Kathryn knows her stuff when it comes to Digital PR, and as well as dropping 3 awesome tips for getting more coverage for your…

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Step 12: 4 Top Tips for Monitoring Press Coverage

Keeping track of media coverage can be both difficult and time consuming, especially if you aren’t aware of the tools available to help you do this effectively. In this final instalment of my 12 step guide to crafting the perfect press release, here are some top tips on how to monitor press coverage. 1.Subscribe to…

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Step 10: 4 Ways to Follow up After Sending a Press Release

You’ve drafted your release, pulled together a list publications and pushed the send button – so what’s next? Follow up. Probably the most important aspect of the process that will help secure coverage for your business. In step 10 of our fast track how to craft the perfect press release, we’re giving you 4 top…

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Step 9: 6 Things you Must do when Distributing a Press Release

Press releases can prove to be very useful tools in helping you gain maximum exposure within your target market and growing your business reputation. One of the secrets behind achieving success with your release, i.e. obtaining coverage and generating engagement, is to ensure that it is distributed through the right channels to the right people.…

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Step 7: Finding the Right Journalists for your Press Release

Your press release is drafted, approved by the relevant parties and is ready to be distributed to journalists. There’s only one problem… you’re not sure who to send it to! This is a common issue for many businesses. The main aim of sending a press release is to generate positive coverage for you. If you…

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5 Tips for Writing a Standout Press Release

Whilst we live in a world of summarising news in 140 characters, press releases still remain a great means of promoting your business and should be included in your overall communications mix. Believe it or not, there is a formula to writing a press release. Here are five tips that will get you and your…

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How to Communicate with your Audience

For many businesses, creating two way conversations with the relevant target audiences can be a challenge. With so many options available, making a decision on which social networks and media outlets to adopt, events to attend and internal communications strategies to implement within your own organisation can prove to be overwhelming. So how do you…

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PR Essentials to Get Right First

When it comes to promoting your business how can you gain a competitive edge? This is something that I have given a lot of thought to this year when making preparations to launch my own business and the truth is, it can be tough. In the beginning, you may find it difficult to compete with…

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