Posts Tagged ‘positioning’
How a Narrow Focus Leads to Wider Opportunities
STEAMTASTICALLY SOCIAL Andrew and Pete literally changed my business. No exaggeration. Or as they say in here in Liverpool… “No word of a lie”. Let me explain. My career spans tech and education. For the last twelve years, I have been working in education, creating and leading new schools specialising in entrepreneurship and STEM skills. I…
Read MoreHow to Use Exclusivity to Get Your Audience Frantic to Buy From You
This blog is only available to the first 10 readers. Just kidding. Let’s get going… There’s a secret bar in New York called ‘Please Don’t Tell’ (Oops the secret is out!). To get in you first have to walk into another restaurant, find an unnoticeable phone booth, enter and dial ‘1’ to request access…
Read MorePositioning = Inevitable Success
Positioning is everything you do defines your positioning in other minds, and this is the key to inevitable success. The definition for positioning goes something like this: How you differentiate your product or service from that of your competitors and then determine which market niche to fill. But positioning yourself is much more than that…
Read MoreLook Like a God, Part 1 – Write a Book
The short answer: Write a book. That’s it! Honestly people look up to you like you’re a god as soon as you show them your book. It’s ridiculous, even if the book is rubbish. Just the title ‘author’ screams credibility. You must know your stuff if you have a book right? So, can you write…
Read MoreLadies, Fellas, Why you DO NEED to Buy Those New Shoes
Great news, buying new shoes, clothes and so on can now be classed as marketing! What are going on about? Let us explain… Most people are drawn to others whom are successful, it’s a fact. Who are you more likely to do business with, someone who looks a bit tired, perhaps unshaven (in a non-…
Read MoreNivea Life Hacks – A clever way of using your business aims in marketing
https://www.youtube.com/watch?v=RS-tPfLC3g0 To really make an impact, some brands will do marketing using their business aims rather than the actual product, which is what Nivea have done in this advertisement really well. The Nivea Men Originals brand is all about making skin care easy, you don’t need loads of lotions and potions like women, you just…
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