Posts Tagged ‘Niche’
Getting Laser-Focussed: Choosing a Niche
When you first start your business, you probably have a whole range of skills and services you can offer. Whether it’s coaching, marketing, writing, video editing or other services, chances are that you can probably claim many different skillsets. But just because you can do something, doesn’t mean you should. And it definitely doesn’t mean…
Read MoreShould I Niche Down? Yes, and this is how to make it not so scary…
One of the most asked questions we get about marketing is “How far should I target/niche down?” and “I work with X, Y and Z, will focussing on X not alienate Y and Z.” We get it, and to be 100% honest, it is something we struggled with too. Picking a target audience is hard,…
Read MoreUnleash your Hidden Talents and Achieve Greater Success by Specialising
I’d like to help you unleash your hidden talents. I meet many business owners in my marketing consultancy who are keen to grow their businesses and succeed. Naturally. They are invariably a talented, hardworking and enthusiastic bunch. So where’s the problem? Talents. Skills. Competencies. Gifts. Whatever you want to call them, they have them in…
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