When you first start your business, you probably have a whole range of skills and services you can offer. Whether it’s coaching, marketing, writing, video editing or other services, chances are that you can probably claim many different skillsets. But just because you can do something, doesn’t mean you should. And it definitely doesn’t mean…

Read More

In marketing we talk a lot about giving your brand a voice: we then talk about mission statements, brand values, font types, artwork specifications… the list could go on! However there is one thing every single company has within it; whether you are a solopreneur or run a team, you have people… And people have…

Read More

When I graduated from university, nobody knew what to do with me. I’d spent three years studying Creative Writing. Everyone thought it was a useless degree. Nobody – not my university’s career advisors, or my peers, or even I – realised that I’d just spent years studying one of the most powerful marketing tools there…

Read More

Argh! That moment when you’ve got to give ‘the pitch’… Sales and bookings hang on the next 30 seconds. Sometimes it might be that moment over coffee… other times it’s the infamous ‘introduction round’ at the networking event you’ve forced yourself to go to… or maybe it’s a party when you suddenly find yourself standing…

Read More