Posts Tagged ‘marketing’
Getting Laser-Focussed: Choosing a Niche
When you first start your business, you probably have a whole range of skills and services you can offer. Whether it’s coaching, marketing, writing, video editing or other services, chances are that you can probably claim many different skillsets. But just because you can do something, doesn’t mean you should. And it definitely doesn’t mean…
Read MoreUsing Your Brand Values to Inspire Confidence and Snag Clients
If you’ve ever let your insecurities hold you back from your fabulous work, then this backstory is for you as I tell you about the one thing I did to give me ultimate confidence to be proud of what I do and attract my perfect dream clients. I’m Jeni and I’m here to solve student…
Read MoreHow Podcasts Create a Deeper Connection to your Audience
In marketing we talk a lot about giving your brand a voice: we then talk about mission statements, brand values, font types, artwork specifications… the list could go on! However there is one thing every single company has within it; whether you are a solopreneur or run a team, you have people… And people have…
Read MoreHow to Write Stories that Sell
When I graduated from university, nobody knew what to do with me. I’d spent three years studying Creative Writing. Everyone thought it was a useless degree. Nobody – not my university’s career advisors, or my peers, or even I – realised that I’d just spent years studying one of the most powerful marketing tools there…
Read MorePain Before the Pleasure: The Colon Technique
Argh! That moment when you’ve got to give ‘the pitch’… Sales and bookings hang on the next 30 seconds. Sometimes it might be that moment over coffee… other times it’s the infamous ‘introduction round’ at the networking event you’ve forced yourself to go to… or maybe it’s a party when you suddenly find yourself standing…
Read MoreHow To Market Your Business When You Aren’t A Social Butterfly
Starting a business can be overwhelming for those of us who aren’t the most savvy at social etiquette. You have to take a lot of things into account from talking to clients, networking, and pitching price. I hear you! I’m an autistic entrepreneur and while I like to socialize in small doses, I burn out…
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