Posts Tagged ‘marketing’
Customer Avatars: How to Create One That Goes Deeper than Age Range
Do you ever introduce yourself like this? “Hi! I’m a woman between the ages of 25 and 60 years old, who loves dogs, works in the financial industry, is married, with 2 kids, and frequently shops online.” I very much doubt it! And as you read that, did I come to mind? I’m guessing not!…
Read MoreHow to style your Instagram feed to attract more followers
Are you on Instagram? Are you struggling to make the most of this visual platform? Maybe you’ve set up an account, but feel clueless about how to make your feed different and stand out? If you’re using Instagram to attract your followers and it’s just not working for you then you’re not alone. I know…
Read MoreHow Social Selling Works
A Guest Blog by ATOMIC Member Jaz Greer. Everyone looks to Social Media as being the Holy Grail for getting sales and new business… but HOW do you get this to work for you and your business? Yes there are a few Tricks to making this work, irrespective of what your business activity is and…
Read MoreCombating the Traditional – How taking a stance can help you stand out
I’m just going to say this up front. I think it’s best we get it out of the way. I’m a financial planner. PHEW. Well, that makes me feel better. But how do you feel? Nervous? Distrustful? Think I’m about to sell you something? Worried how much this next part of the conversation is going…
Read MoreHow a Narrow Focus Leads to Wider Opportunities
STEAMTASTICALLY SOCIAL Andrew and Pete literally changed my business. No exaggeration. Or as they say in here in Liverpool… “No word of a lie”. Let me explain. My career spans tech and education. For the last twelve years, I have been working in education, creating and leading new schools specialising in entrepreneurship and STEM skills. I…
Read MoreHow to Use Content Marketing to Attract Your Ideal Clients
We all want to attract more of our ideal clients – people who are enthusiastic about working with us and respect what we do. But how can you generate more of these types of leads in your business? Since we started content marketing consistently, we noticed a huge difference in the kind of clients getting…
Read MoreDoing a live webinar for the first time! My insights!
It sounds like a straight forward thing to do, I’d add it to my to-do list but each month I’d find more ‘important’ things to do- like writing more to-do lists. I had to have a word with myself at the end of 2017. It was ridiculous, digital marketers have been telling me to do…
Read MoreHow to Search LinkedIn the Smart Way
I’ve written a lot about LinkedIn engagement and best practice in the past year. In this post, I’m going to look at how to use some of LinkedIn’s search features. Why LinkedIn is my thing How to look for relevant connections on LinkedIn How to look for work on LinkedIn How to search LinkedIn for…
Read MoreWhy you should use LinkedIn to build your brand and generate leads
When you start a new business, social media channels will be one of the first things you think of as you consider marketing. In fact, availability of social media handles should be one of the first things you think of full stop; when you are considering a name for your business. But for most of you,…
Read MoreBe ‘on brand’ to raise your content game
Create content. As a small business owner, this is voiced a lot from experts and influencers in the marketing field. But there is a lot more involved in ‘creating content’, and it needn’t be difficult to obtain quick wins and start seeing an impact. Being visual. The first touchpoint with your target audience tends to…
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