How to Search LinkedIn the Smart Way

I’ve written a lot about LinkedIn engagement and best practice in the past year. In this post, I’m going to look at how to use some of LinkedIn’s search features. Why LinkedIn is my thing How to look for relevant connections on LinkedIn How to look for work on LinkedIn How to search LinkedIn for…

Read More

Should you Add Strangers on LinkedIn? (with 2 Strategies)

A question we get often is “Should I add people on LinkedIn that I don’t know?” LinkedIn states that you should only connect to people that you know well, however, if you are on LinkedIn you probably frequently get connection requests from strangers? So what tactic are they employing? Is it right? And should you…

Read More

The Perfect LinkedIn Profile

LinkedIn (LI from now on) is the place where professionals WILL check you out. So if you have a B2B service then LI will be a vital profile to get right. Did you know 72% of people trust online reviews and 68% will only buy after first checking you out online. For bigger companies, you…

Read More

How to complete a social media audit in 5 steps

January is often a month when businesses take the time to evaluate activities from the previous year – what was good, not so good and what can be improved. As part of this, it is important to assess the value of social media for your brand to ensure that you are communicating with your target…

Read More

LinkedIn Long Form Posts: How to increase distribution

The previous part 1 post to this ‘Quick! Before it’s Too Late – Make use of your LinkedIn Connections with Long Form Posts‘ discussed what LinkedIn’s long form posts were and why you need to start using them. This post is all about how to increase their distribution, as noted the more engaging they are,…

Read More