Step 12: 4 Top Tips for Monitoring Press Coverage

Keeping track of media coverage can be both difficult and time consuming, especially if you aren’t aware of the tools available to help you do this effectively. In this final instalment of my 12 step guide to crafting the perfect press release, here are some top tips on how to monitor press coverage. 1.Subscribe to…

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Step 10: 4 Ways to Follow up After Sending a Press Release

You’ve drafted your release, pulled together a list publications and pushed the send button – so what’s next? Follow up. Probably the most important aspect of the process that will help secure coverage for your business. In step 10 of our fast track how to craft the perfect press release, we’re giving you 4 top…

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Step 9: 6 Things you Must do when Distributing a Press Release

Press releases can prove to be very useful tools in helping you gain maximum exposure within your target market and growing your business reputation. One of the secrets behind achieving success with your release, i.e. obtaining coverage and generating engagement, is to ensure that it is distributed through the right channels to the right people.…

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Step 7: Finding the Right Journalists for your Press Release

Your press release is drafted, approved by the relevant parties and is ready to be distributed to journalists. There’s only one problem… you’re not sure who to send it to! This is a common issue for many businesses. The main aim of sending a press release is to generate positive coverage for you. If you…

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Step 6: Do’s and Don’ts of Creating a Boilerplate For Your Press Release

A boilerplate (or ‘Notes to editors’ as it’s widely known) is how marketing, public relations and journalism professionals refer to an organisation’s standard description that is used repeatedly to different audiences. In other words, it’s a high-level overview of your company. It can be used within press releases, websites and marketing literature to provide key…

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How to be a Social Expert

Building a large social media following with the right audience can transform your business. With access to a huge network you can unlock resources and revenue streams, whilst building relationships with existing and potential customers and getting your ideas out into the world. Establishing yourself strongly online in your specific market can result in brands flocking…

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The 6 Top Cost Effective Tools for Promoting your Business Today

There are a number of ways to promote your product or service, but which ones are effective? Here’s some insight into the top 6 tools for promoting your business: 1. Press: Broadcast, online and print media can offer your business great publicity opportunities at very little, if any, cost to you. Make the effort to liaise…

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How to Communicate with your Audience

For many businesses, creating two way conversations with the relevant target audiences can be a challenge. With so many options available, making a decision on which social networks and media outlets to adopt, events to attend and internal communications strategies to implement within your own organisation can prove to be overwhelming. So how do you…

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