Posts Tagged ‘how to write a press release’
Step 12: 4 Top Tips for Monitoring Press Coverage
Keeping track of media coverage can be both difficult and time consuming, especially if you aren’t aware of the tools available to help you do this effectively. In this final instalment of my 12 step guide to crafting the perfect press release, here are some top tips on how to monitor press coverage. 1.Subscribe to…
Read MoreStep 11: 5 Ways to Share Your Press Release with the World Online
Once your press release has been drafted, pitched into target publications, distributed, followed up and (hopefully) covered in the press, it’s time to focus on pushing your news out further afield using the Internet. There is a very small window in which to do this – if you spread the news too early then you’ll…
Read MoreStep 7: Finding the Right Journalists for your Press Release
Your press release is drafted, approved by the relevant parties and is ready to be distributed to journalists. There’s only one problem… you’re not sure who to send it to! This is a common issue for many businesses. The main aim of sending a press release is to generate positive coverage for you. If you…
Read MoreStep 6: Do’s and Don’ts of Creating a Boilerplate For Your Press Release
A boilerplate (or ‘Notes to editors’ as it’s widely known) is how marketing, public relations and journalism professionals refer to an organisation’s standard description that is used repeatedly to different audiences. In other words, it’s a high-level overview of your company. It can be used within press releases, websites and marketing literature to provide key…
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