Step 5: 5 Steps for Including Quotes Within Your Press Release

Using a quote within your press release can give your brand credibility, personality and helps drive engagement with existing and new audiences. It could also be the difference between a story being picked up by journalists or ignored. This is one of the most important aspects of a press release, but you may be surprised…

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5 Tips for Writing a Standout Press Release

Whilst we live in a world of summarising news in 140 characters, press releases still remain a great means of promoting your business and should be included in your overall communications mix. Believe it or not, there is a formula to writing a press release. Here are five tips that will get you and your…

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