Argh! That moment when you’ve got to give ‘the pitch’… Sales and bookings hang on the next 30 seconds. Sometimes it might be that moment over coffee… other times it’s the infamous ‘introduction round’ at the networking event you’ve forced yourself to go to… or maybe it’s a party when you suddenly find yourself standing…

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Want to know how to write web copy that works? Below you’ll find the 10 words that will guarantee you 1000s of new enquiries, tonnes of sales, and a yacht on the Med… Okay, maybe not. Because the words themselves aren’t actually all that important; it’s all about the emotions each word makes you feel.…

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