Posts Tagged ‘facebook remarketing’
How to Set Up a Custom Audience on Facebook
There’s a new marketing term doing the rounds at the moment: ‘remarketing’. Have you heard it? If not, listen up because it is pretty damn cool. In its simplest form remarketing allows you to serve adverts to people who have already been on your website. Why is that worth doing? Well in the past, if…
Read More#Remarketing – Strategy 6: Boosting Other Campaigns *Bonus Strategy*
So far we have shown you how you can cleverly use remarketing to capture people into a custom audience on your Facebook Advertising manager, based on how they interact with your website. This is awesome, but wouldn’t it be awesome if we could apply this to all our marketing too. Well, there are ways we…
Read More#Remarketing – Strategy 5: Remarketing to your Customers
The final main strategy we are going to show you before exploring 2 bonus strategies, is remarketing to people who have bought from you. We have already showed you remarketing with an email list, so you may have a list of customers you could upload here, however if you have an online shop, you can easily…
Read More#Remarketing – Strategy 4: Re-engagement
In this article we are going to look at using Remarketing to re-engage old visitors to our website. This is based on the principle that to keep brand awareness, and to form brand loyalty, your web visitors need to be continually seeing and interacting with your brand in a positive way. So, we can make the…
Read More#Remarketing – Strategy 3: Remarketing Based on Site Abandonment
In a slight advancement of Strategy 2 – where we were looking at people who have visited certain pages on your website, Strategy 3 is about targeting people who have been on certain pages of your website, but not been on others. Again this is super simple to set up… Note: To do this, you…
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