How to Set Up a Custom Audience on Facebook

There’s a new marketing term doing the rounds at the moment: ‘remarketing’. Have you heard it? If not, listen up because it is pretty damn cool. In its simplest form remarketing allows you to serve adverts to people who have already been on your website. Why is that worth doing? Well in the past, if…

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#Remarketing – Strategy 5: Remarketing to your Customers

The final main strategy we are going to show you before exploring 2 bonus strategies, is remarketing to people who have bought from you. We have already showed you remarketing with an email list, so you may have a list of customers you could upload here, however if you have an online shop, you can easily…

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#Remarketing – Strategy 4: Re-engagement

In this article we are going to look at using Remarketing to re-engage old visitors to our website. This is based on the principle that to keep brand awareness, and to form brand loyalty, your web visitors need to be continually seeing and interacting with your brand in a positive way. So, we can make the…

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