Have you ever been to Hard Rock Cafe? The food is probably on par with many other high street bar/grill type restaurants and doesn’t particularly blow you away, however one thing that really makes them stand out is the experience. As soon as you enter, they have created an unmistakable atmosphere, that is completely unique…

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What an awesome way for Coke to engage with its customers! It reminded us of how much we love it when instead of companies telling us why we should buy their products and services at times when we don’t really want to listen, they actually make us open to being promoted to – by asking…

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