Posts Tagged ‘direct mail’
12 Outdated Marketing Strategies to Avoid Like the Plague (Part I)
A big problem we see with small business marketing is companies not knowing where to start. We get that, it can be hard knowing your first move. However, as a result they often look backwards – at what other businesses have done in years gone by, and follow suit. The BIG problem with that though, is that…
Read More#LumpyMail 3 – Plotting Your Campaign
In the previous #LumpyMail article, you worked out exactly who you wanted to reach with your lumpy mail campaign (let’s call this person the ‘target’ from here on it). Now we need to do what we call plotting. We talked about plotting on atomic here if you would like to read more about using it…
Read MoreThe Christmas Present #waysTOsayHELLO
#waysTOsayHELLO – In this atomic feature we talk about ways you can easily get the attention of people you really want to speak to. This works best if you know exactly who your target audience is, or if you know exactly who could be a Middle Man. — With Christmas coming up, this is the…
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