#LumpyMail 3 – Plotting Your Campaign

In the previous #LumpyMail article, you worked out exactly who you wanted to reach with your lumpy mail campaign (let’s call this person the ‘target’ from here on it). Now we need to do what we call plotting. We talked about plotting on atomic here if you would like to read more about using it…

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The Christmas Present #waysTOsayHELLO

#waysTOsayHELLO – In this atomic feature we talk about ways you can easily get the attention of people you really want to speak to. This works best if you know exactly who your target audience is, or if you know exactly who could be a Middle Man. — With Christmas coming up, this is the…

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