Create content. As a small business owner, this is voiced a lot from experts and influencers in the marketing field. But there is a lot more involved in ‘creating content’, and it needn’t be difficult to obtain quick wins and start seeing an impact. Being visual. The first touchpoint with your target audience tends to…

Read More

This was a cool idea that Andrea Vahl talked about at New Media Europe last weekend. Most businesses just have a very nice on-brand cover photo on Facebook. We did too. It looked good, was designed well and complimented the page and our brand. Here’s our original one: It’s nice, but could we do more with it?…

Read More

Visual Content is so important in marketing these days. Visual content gets more engagement, clicks and general awareness for your brand in comparison to plain text, so luckily we have found a great app to help you with it. It is called ‘Place it.’ and unfortunately it is only available on iOS at the moment, however there…

Read More

Yesterday we talked about how important design is when it comes to marketing your business. Today we wanted to tell you how to FAKE IT. This isn’t going to teach you how to be a designer. Being a designer takes years of training and practice. However there are some simple things that you should know,…

Read More

In most micro businesses, you will at some point use a designer to design you something, or a developer to build you something for the web. So it is important that the relationship with your designer/developer is a good one, as the better they work for you, the more effective their work will be –…

Read More

A marketing staple is the humble business card. Everyone has one, or everyone should have one. And there are loads of ways you can make yours stand out. Firstly you need to get the basics right. Here’s some things to think about when getting yours designed… Make sure your business card has what you do…

Read More