Remember your brand not only consists of what you you say you do, but what you ACTUALLY do. East Coast Trains are a perfect example of how not to do this. Living in the North East of England we have seen a huge marketing push for East Coast Trains as of late. They are publicising…

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Inspired by The Apprentice UK Final last night, we wanted to talk about companies using the fact they offer a ‘personal service’ to market themselves. If you didn’t see The Apprentice final last night, the winning company was an SEO firm that claimed their USP was just that – they were different from the competition…

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Today we wanted to talk about Twitter Lists. Hands up who is using them? They are probably the least talked about and the least used aspect of Twitter, but there are loads of ways you could and should be using them, especially if you are actively using Twitter. Because they solve a big issue with…

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Have you ever been to Hard Rock Cafe? The food is probably on par with many other high street bar/grill type restaurants and doesn’t particularly blow you away, however one thing that really makes them stand out is the experience. As soon as you enter, they have created an unmistakable atmosphere, that is completely unique…

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A little bit of customer care advice for you today. Remember our current customers are our top asset when it comes to marketing our businesses, so keeping them as our fans is essential. So here’s some things you should never say to them…these are all things that have been said to us in the past,…

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