Posts Tagged ‘customer experience’
Building your Brand in the Small Negatives (with 3 examples)
Today we wanted to talk about building your brand ‘in the negatives,’ based on the notion that great brand experiences are often made when things aren’t going to plan. If a customer has had a bad experience with you (whether your fault or not) and you fix it, they are going to love you for…
Read MoreGiving Gains – The Law of Reciprocity
Here’s some situations we want you to think about today: – Have you ever had a free mint with your receipt at a restaurant? – Have you ever tried a free sample at a supermarket? – Have you used free wifi in a cafe? You may think these are all random acts of kindness, but…
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