Inspired by The Apprentice UK Final last night, we wanted to talk about companies using the fact they offer a ‘personal service’ to market themselves. If you didn’t see The Apprentice final last night, the winning company was an SEO firm that claimed their USP was just that – they were different from the competition…

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A little bit of customer care advice for you today. Remember our current customers are our top asset when it comes to marketing our businesses, so keeping them as our fans is essential. So here’s some things you should never say to them…these are all things that have been said to us in the past,…

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