Today we wanted to talk about Most Wanted Actions (MWAs). Here’s the rule… “Every marketing communication you put out there should have 1 clear Most Wanted Action i.e. you need to be clear in your mind what one thing you want your customer/potential customer to do.” This one rule will help revolutionise how well you…

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We recently launched our newly redesigned website www.andrewandpete.com and we just wanted to talk you through some of the decisions we made on our Home Page, and why we made them, so you could potentially apply them to your own websites. To give some context… With launching atomic, our old website didn’t really reflect what…

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