How to be a better writer instantly

How to be a better writer

Who knew that running your own business would require so much writing? Marketing emails. Social media updates. Blog posts. And (no, please, save us)…..s-a-l-e-s pages (shudder).  So. Much. Writing.  Alas, bashing out text onto a screen is a necessary function you can’t avoid. You can outsource bigger projects to a fabulous copywriter (well, hello there…

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How Science Can Make Your Content More Engaging

When we produce content, be it for our website, blog, email newsletters etc. The aim of it (we would hope) is for people to actually read it. Correct? So why is it that some content engages more people than others? The obvious answer would be how interesting it is, how well it is written, how…

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