Posts Tagged ‘Content Marketing’
Why Your Content Sucks
So you’ve wrote a blog, you’ve shot a video, you may have even recorded a podcast and you are super excited for the world to see it. You hit publish… You have butterflies in your stomach… your content is now ‘out there’ for the world to see, watch, comment upon, judge. You pat yourself on…
Read MoreHow to Self-Publish a Book | 3 Different Case Studies from 3 Different Businesses.
So, we launched our book! Yes, after A LOT of work, we are now published authors. We decided to go the self-publishing route for book number 1, however, when we started this journey we didn’t realise how complex it was, how many obstacles we would come up against, and how many options there actually are…
Read MoreClick to Tweet Part II: Getting People to Tweet Your Images
In this previous article, we talked about a cool tool we use called Click to Tweet. It creates links that when clicked – Tweet your content. ACTION: If you haven’t read that already go give it a read then come back to finish reading this article. You can read it here > Today we want to…
Read MoreCan’t Find Time for Effective Marketing?
If you can’t find time to do effective marketing then this article is definitely a MUST READ! It is probably the biggest issue we see small businesses come up against. We think about 99% of our clients have used the ‘didn’t find the time to…’ or ‘didn’t get chance to…’ or ‘I wanted to, but then I…
Read More#ToolReview: Sniply – How to Generate Leads from Sharing Other People’s Blogs
What if you could get leads every time you shared someone else’s content? If you have a social media account you will know how important it is to share other peoples content (content curation) to show yourself as a thought leader and worthy of a follow. In fact experts recommend that 80% of your posts…
Read More4 Ways to Find Time for your Content Marketing
One of the main complaints we have from small business owners when discussing content marketing is that they simply don’t have time. Is this you? Are you constantly rushed off your feet trying to do all your client work, in meetings, or out networking? Firstly, making time for your business is all about mindset. A…
Read MoreWhy you are Not Getting Traffic to your Website – Diagram
We have compiled a definitive (but condensed) overview of all traffic sources to your website. In doing so, we were surprised at how we could segment it into two distinct categories. Take a look now: As you can see the from the diagram, the bottom half shown in blue all have ulterior motives to…
Read More10 Ways to Repurpose Content
We’ve talked about repurposing in the past, but we thought this would be a great tactic to share with you to add to how you can repurpose your content. Chris Penn was asked at Social Media Marketing World, how small businesses without a marketing team can keep up with all this content creation. His answer…
Read MoreGiving Gains – The Law of Reciprocity
Here’s some situations we want you to think about today: – Have you ever had a free mint with your receipt at a restaurant? – Have you ever tried a free sample at a supermarket? – Have you used free wifi in a cafe? You may think these are all random acts of kindness, but…
Read MoreNivea Life Hacks – A clever way of using your business aims in marketing
To really make an impact, some brands will do marketing using their business aims rather than the actual product, which is what Nivea have done in this advertisement really well. The Nivea Men Originals brand is all about making skin care easy, you don’t need loads of lotions and potions like women, you just need…
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