As a follow on from The Branding Square, we wanted to answer the question, “What if you are bang in the middle?” This is what we call, the average circle. The Average Circle is home to a company that has a decent product or service, and a decent brand identity that communicates the benefits of…

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We wanted to share with you a branding tool we have been working on ourselves. We’ve found there are loads of branding tools/matrix/theories out there, but we wanted to put together a simple one, that talked in easy to understand terms, that small businesses could understand and use to gauge how strong their brand is.…

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