Posts Tagged ‘Branding’
How to Make an Animated Photo Using GIFs
Today we are talking about how to make an animated photo using GIFs. Lost you yet? Don’t worry, we are sure you know what a GIF is already. A GIF is simply a group of images on a continuous loop. You will have most likely seen them online somewhere. Here’s an example: Pretty cool right? Now…
Read MoreShould you Add Strangers on LinkedIn? (with 2 Strategies)
A question we get often is “Should I add people on LinkedIn that I don’t know?” LinkedIn states that you should only connect to people that you know well, however, if you are on LinkedIn you probably frequently get connection requests from strangers? So what tactic are they employing? Is it right? And should you…
Read MoreHow to Maximise the Effect of your Humble ‘About’ Page
Just like bad jokes at Christmas, tan lines in the Summer, and Louis Walsh on The X Factor, the ‘About’ page on a website is a true constant. In fact, the About page is such a constant, it is almost easy to forget about it or not take it very seriously. However did you know…
Read MoreGet Great Images of your Website with this Free App
Visual Content is so important in marketing these days. Visual content gets more engagement, clicks and general awareness for your brand in comparison to plain text, so luckily we have found a great app to help you with it. It is called ‘Place it.’ and unfortunately it is only available on iOS at the moment, however there…
Read MoreWhy you Would be Stupid Not to Invest in Branding
The first couple of years in business can be tough in terms of cash flow, with lots going out and not a lot coming in, but it doesn’t mean you can skimp on branding! Making a note here that investment is both money and time. Remember – branding is everything you do, the gut feeling…
Read MoreDo you have Sales Meetings, or Product/Service Experiences?
Two of the main issues with convincing people to buy a product or service are trust and fear. People are scared about making purchases and they need to be sure the value they get is worth the investment. It is your job as a marketer to convince them. Branding is a good way to do…
Read More#MustWatch – The 404 error by Renny Gleeson
In our #MustWatch Feature, we pick out only THE BEST Marketing Videos online for you to watch, so you don’t have to watch the rubbish ones. Enjoy! In this awesome video Renny Gleeson talks about the 404 page error, and explains how you can look at it like a metaphor for building your brand not…
Read MoreIs Your Brand Sexy and Aspirational or Just Syrup + Water?
We watched a film called ‘Syrup’ recently. It wasn’t the most well-known or well-received film in Hollywood, but it was about Marketing, and it had Amber Heard in it (swoon), so we were sold. The film follows the story of a young business man as he tries to make it in the cut throat world…
Read MoreThe Branding Square
We wanted to share with you a branding tool we have been working on ourselves. We’ve found there are loads of branding tools/matrix/theories out there, but we wanted to put together a simple one, that talked in easy to understand terms, that small businesses could understand and use to gauge how strong their brand is.…
Read MoreDo you Have a Brand or a Bland? QUIZ
We are firm believers that if you want your business to grow, then a strong brand is absolutely essential, however in the small business world we see too many companies completely neglecting their branding, opting for what we call ‘blanding’ instead. ACTION: Mark yourself out of 10 on each of the following points. 10 being…
Read More