Posts Tagged ‘brand’
How to Think of a Brand Name
In this video and blog we take you through the steps of how to think of a brand name. Naming things can be hard work. We have sweated for weeks in the past trying to come up with an awesome name for something, but over the years we have perfected this process, not only for…
Read MoreWho Took 9 Months and 3 Seconds to Think of a Brand Name?
A couple of months ago we attended the Success Summit in London. It was a really inspiring weekend, and definitely one of the highlights was seeing co-founder of Innocent Smoothies Richard Reed speak about how he grew his company to the powerhouse in the drinks market that it is today. In his talk, he dropped so many…
Read MoreWhy you Would be Stupid Not to Invest in Branding
The first couple of years in business can be tough in terms of cash flow, with lots going out and not a lot coming in, but it doesn’t mean you can skimp on branding! Making a note here that investment is both money and time. Remember – branding is everything you do, the gut feeling…
Read More#MustWatch – The 404 error by Renny Gleeson
In our #MustWatch Feature, we pick out only THE BEST Marketing Videos online for you to watch, so you don’t have to watch the rubbish ones. Enjoy! In this awesome video Renny Gleeson talks about the 404 page error, and explains how you can look at it like a metaphor for building your brand not…
Read MoreWhat Can We Learn From Hard Rock Cafe?
Have you ever been to Hard Rock Cafe? The food is probably on par with many other high street bar/grill type restaurants and doesn’t particularly blow you away, however one thing that really makes them stand out is the experience. As soon as you enter, they have created an unmistakable atmosphere, that is completely unique…
Read MoreBranding Square II: The Average Circle
As a follow on from The Branding Square, we wanted to answer the question, “What if you are bang in the middle?” This is what we call, the average circle. The Average Circle is home to a company that has a decent product or service, and a decent brand identity that communicates the benefits of…
Read MoreThe Branding Square
We wanted to share with you a branding tool we have been working on ourselves. We’ve found there are loads of branding tools/matrix/theories out there, but we wanted to put together a simple one, that talked in easy to understand terms, that small businesses could understand and use to gauge how strong their brand is.…
Read MoreDo you Have a Brand or a Bland? QUIZ
We are firm believers that if you want your business to grow, then a strong brand is absolutely essential, however in the small business world we see too many companies completely neglecting their branding, opting for what we call ‘blanding’ instead. ACTION: Mark yourself out of 10 on each of the following points. 10 being…
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