In this video and blog we take you through the steps of how to think of a brand name. Naming things can be hard work. We have sweated for weeks in the past trying to come up with an awesome name for something, but over the years we have perfected this process, not only for…

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A couple of months ago we attended the Success Summit in London. It was a really inspiring weekend, and definitely one of the highlights was seeing co-founder of Innocent Smoothies Richard Reed speak about how he grew his company to the powerhouse in the drinks market that it is today. In his talk, he dropped so many…

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In our #MustWatch Feature, we pick out only THE BEST Marketing Videos online for you to watch, so you don’t have to watch the rubbish ones. Enjoy! In this awesome video Renny Gleeson talks about the 404 page error, and explains how you can look at it like a metaphor for building your brand not…

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Have you ever been to Hard Rock Cafe? The food is probably on par with many other high street bar/grill type restaurants and doesn’t particularly blow you away, however one thing that really makes them stand out is the experience. As soon as you enter, they have created an unmistakable atmosphere, that is completely unique…

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As a follow on from The Branding Square, we wanted to answer the question, “What if you are bang in the middle?” This is what we call, the average circle. The Average Circle is home to a company that has a decent product or service, and a decent brand identity that communicates the benefits of…

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We wanted to share with you a branding tool we have been working on ourselves. We’ve found there are loads of branding tools/matrix/theories out there, but we wanted to put together a simple one, that talked in easy to understand terms, that small businesses could understand and use to gauge how strong their brand is.…

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We are firm believers that if you want your business to grow, then a strong brand is absolutely essential, however in the small business world we see too many companies completely neglecting their branding, opting for what we call ‘blanding’ instead. ACTION: Mark yourself out of 10 on each of the following points. 10 being…

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