Posts Tagged ‘brand building’
Building your Brand in the Small Negatives (with 3 examples)
Today we wanted to talk about building your brand ‘in the negatives,’ based on the notion that great brand experiences are often made when things aren’t going to plan. If a customer has had a bad experience with you (whether your fault or not) and you fix it, they are going to love you for…
Read More#MustWatch – The 404 error by Renny Gleeson
In our #MustWatch Feature, we pick out only THE BEST Marketing Videos online for you to watch, so you don’t have to watch the rubbish ones. Enjoy! In this awesome video Renny Gleeson talks about the 404 page error, and explains how you can look at it like a metaphor for building your brand not…
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