Should you Add Strangers on LinkedIn? (with 2 Strategies)

A question we get often is “Should I add people on LinkedIn that I don’t know?” LinkedIn states that you should only connect to people that you know well, however, if you are on LinkedIn you probably frequently get connection requests from strangers? So what tactic are they employing? Is it right? And should you…

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The Importance of a Clear MWA

Today we wanted to talk about Most Wanted Actions (MWAs). Here’s the rule… “Every marketing communication you put out there should have 1 clear Most Wanted Action i.e. you need to be clear in your mind what one thing you want your customer/potential customer to do.” This one rule will help revolutionise how well you…

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