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Kick Ass Vlogs & BLOGS
“The biggest winner is not the brand that’s first into the market-place, but the one that’s first into people’s minds.” Jack Trout and Al Ries, Positioning Experts Throughout atomic, we talk a lot about Top Of Mind Awareness (TOMA for short). This should be your goal to achieve. Think of it as climbing the rankings…Keep on reading >
When everybody zigs, ZAG! As Martin Neumier points out in his fantastic book ‘Zag’, “For most companies, the problem with radical differentiation is the ‘radical’ part. If nobody’s doing it, you’d be crazy to do it yourself, right? Wrong. In fact, if you’re looking to become the leader in a new market space, the rule…Keep on reading >
We would like to share with you today something we learnt when we first set up our business. We had just moved to Newcastle, we didn’t really know anybody in business, and had to find customers… FAST! So one day we were talking about how to get in front of the right people, and we…Keep on reading >
Most websites when built are ‘product centric’ i.e. they’ll have the home page, about, contact, and then a page for each product/service. We aren’t saying this is wrong, this is the right way to do it for some businesses. But for others, adopting a ‘buyer centric’ approach to website design could be more effective. What…Keep on reading >
With the rise of email, blogging, newsletters and social media accounts all becoming the new standard way to keep in touch with your clients, we asked ourselves “Is direct mail really dead?” By direct mail, we mean traditional mail, you know the type of mail you put a stamp on, and go put it in…Keep on reading >
A lot of people still do print marketing (flyers, brochures, business cards etc.), and even with the rise of digital marketing, it still very much has it’s place. But remember anything you get printed is going to reflect your brand, so what you don’t want to do is get rubbish, cheap print. Unless you want…Keep on reading >
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The book that tells you not just WHY it is important to STAND OUT in your industry but the exact process HOW. Grab your copy today and ensure your business gets noticed, remembered and talked about.