3 Lead Magnets That Will Quadruple Your Sales

The biggest way to drive sales is through email, and the best way to get people onto your email list is with a lead magnet.

In this video we’re going to show you the three best lead magnets you absolutely need to have to grow your audience full of potential customers and find hot prospects ready to buy, now!

We’ve used these lead magnet ideas with our ATOMIC members who have seen remarkable growth in email list sizes – some have quadrupled their sales instantly.

👉 Watch the video


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The biggest way to drive sales is through email, and the best way to get people onto your email list is with a lead magnet.

In this video we’re going to show you the three best lead magnets you absolutely need to have to grow your audience full of potential customers and find hot prospects ready to buy, now!

We’ve used these lead magnet ideas with our ATOMIC members who have seen remarkable growth in email list sizes – some have quadrupled their sales instantly.

What is a lead magnet?

A lead magnet is a douchey marketing term for a free item or service that is given away for the purpose of gathering contact details from potential customers.

They can be trial subscriptions, samples, white papers, e-newsletters, and free consultations used to create sales leads.

What most people do is create tons of different lead magnets – many of which don’t get any downloads or are attracting the wrong type of people.

Some are epically long and take days and days to create, which is a total waste of time.

Three types of lead magnets you need to create

It all comes down to the customer journey and what level of purchase intent your prospects have – low, mid or high.

Someone with low purchase intent is kind of aware they have a problem but they don’t know you have a solution for them.

Someone with mid purchase intent knows you have a solution and can help them, they are just not fully convinced to buy from you yet.

And someone with high purchase intent is pretty much ready to buy, they just have one or two things holding them back.

Your customers are all at some point in this buyer journey and all you have to do is create a lead magnet to attract people from each stage of this journey.

In other words, match the lead magnet to their intent.

Let’s look at each stage and show you some examples.

Low purchase intent

>At this point all you need to do is attract the right types of people to your list. They may not be ready to buy yet, but you need to nurture them.

To get these people onto your list, offer them something that only a potential customer would be interested in.

For example, a content upgrade with a pdf ebook, a checklist, a quiz or even just a simple branded newsletter.

For example, a fitness expert could ask people to join their newsletter for five minute muscle building tips each week in exchange for their email address. In this instance, these people might take some nurturing and might be on the email list for a long time before they  buy.

And this is where most people go wrong, they stop here. They only have this one type of low purchase intent lead magnet, and so they only get low purchase intent subscribers onto their email. When you then try to sell to low purchase intent subscribers – it doesn’t work because they’re not ready.

Mid purchase intent

Let’s have a look at the more juicy prospects – how do we not only find out who is more likely to buy, but also get them to opt in to our lead magnets so we can follow up with more direct sales?

A good lead magnet at this level would be something that tells you that your prospects have the problem that you solve, AND are willing to invest some time in solving it.

For example, you could offer a free consultation, a buying guide/brochure or a webinar that solves the same problem your product/services does.

These types of lead magnets are great for retargeting people who have visited your sales pages, watched any of your sales videos or clicked on links in your email to buy, but haven’t.

You’ll get less people opting in to these lead magnets typically, but they’re generally higher quality and have much higher purchase intent.

The best part about these prospects is that if you do a great job with your lead magnet, you’re likely to get sales. And you have the ability to follow up a little more directly to ask for the sale.

High purchase intent

So, how do we get those people!?

Well, we know people who have done this and quadrupled their sales instantly, so this should come with a warning – this leads to lots of customers! ⚠️

Remember, people with high purchase intent are people who are pretty much ready to buy, but they just have a couple things holding them back – such as price, or knowing whether it actually does what it says it does. Good lead magnets could be:

  • Request a quote
  • Start a demo
  • Book a sales call
  • Download price guide

Anybody that grabs one of these lead magnets is super hot and it enables you to be a little bit more direct on the sale. You can directly ask them if they want to buy or give them a call to seal the deal.

This works ridiculously well, so give it a try. Like we said – we know people who have quadrupled their sales instantly doing this.

In fact, here’s where we want to challenge you, we want you to create one lead magnet for each category, low, mid and high purchase intent, and watch your sales soar. Can you do that?!

Let us know in the comments what your three might be and we’ll do our best to reply to them all!

If you want to know about how a simple price guide can quadruple your sales and why it’s not the best idea to have your prices on your website, watch this video!