We’re going to show you how to write a blog post, and a killer blog post at that!

There are over 500 million blogs in the world, and with the world stage being your competition when it comes to blogging you need to know how to write a blog post that can compete. One that people want to read, one that people want to share, one that people want to comment on, and if you’re blogging for business one that actually generates income.

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We’re going to show you how to write a blog post, and a killer blog post at that!

There are over 500 million blogs in the world, and with the world stage being your competition when it comes to blogging you need to know how to write a blog post that can compete. One that people want to read, one that people want to share, one that people want to comment on, and if you’re blogging for business one that actually generates income.

Consistency versus frequency

First you need to decide what you’re going to be talking about and the frequency. The best bloggers in the world all have a plan of attack and they’re consistent at sticking to that plan.

This consistency is very important, because your audience will come to know your blogging schedule… but do not get consistency and frequency mixed up here. Some people think being consistent means more blogs, and it doesn’t, that’s frequency. And a high frequency of blogs is sometimes not the best idea, because let’s say you tried to pump out daily blogs and you don’t have time to craft those blogs very well, then the quality of those blogs is going to suffer.

So think about quality and consistency when thinking about your blog strategy. If you’re new to blogging, then you might want to have a higher frequency, just so that you can practise your writing skills.

But as you get more competent, we’d rather you did an epic 3000+ word blog every six weeks, than write hundreds of sub-standard 300 to 500 word blogs every single week.

Just remember that quality is always better than quantity when it comes to blogging.

Deciding on your topics

When it comes to brainstorming and deciding on your content topics for your blog, you need to keep your audience in mind.

We know this is all a bit of a cliche but all too often, we see bloggers write about what they want to write about. And although it’s really important to write about topics that you’re passionate about and enjoy, it’s even more important to write about topics that your audience wants and needs to know more about.

In the past we’ve sometimes found ourselves writing for our peers, or writing the smartest, more advanced type of content to show how smart we are and give ourselves a little ego boost.

And we need to catch ourselves sometimes, remind ourselves it’s not about us, it’s about meeting our audience where they currently are, and giving them the information that they need to know. Because if you’re not, if you just write blogs for you or your peers, it’s easy to alienate the people you actually want to reach and the people that could actually buy from you.

One of the best ways to find blog ideas that people actually want to read, is to literally go and ask your audience, your customers, or the people that you know your blog is for. Ask them what they would want to see from you.

Though there are a tonne of tools help you go a little bit deeper into keyword research to find your blog topic ideas, (we love answerthepublic), nothing beats those real conversations where you hear the topics from the horse’s mouth.

The research part!

At this point you have some broad topic ideas, and now it’s a really good idea to start working out what people are actually  typing into Google to find information about these topics.

Google suggested search is a great way to start. Let’s say you’re in the roast potato niche, and if you type roast potatoes into Google, you can see all of these different keywords are popping up. You’ve got things like ‘roast potato recipe crispy’, ‘roast potatoes seasoning’, etc. These are all things that people are actively searching, and if you click on one of these, often if you scroll right to the bottom of the search results page, you’ll see there’s a tonne of other key words  that people are also searching for.

So write all these down. These are popular phrases that people are actually searching for, that you could potentially create blog content on.

Another tip is if you type in your topic and then add an underscore, followed by a space at the very start of it, you can see lots of other keywords that don’t start with roast potatoes. Things like ‘Slimming World roast potatoes’, or ‘Jamie Oliver roast potatoes’.

To further help with this, a paid tool that we really like is called Keywords Everywhere. It’s not very expensive at all, but if you use it, it actually tells you the search volume of all the phrases and keywords that you might possibly be searching for.

This is really just scratching the surface of that keyword research, so here’s another video which gives you a more in depth look at keyword research.

Now once you’ve done your keyword research, it’s a really good idea to do some general research too.

This means going and looking at the current blogs that are out there that rank for that keyword, and going and give them a read. This is really important because once you know what already exists, you know what you need to beat. And, you can see what isn’t being said about this blog topic, so that you can add your own unique point of view, your own spin, and maybe say something that ‘s a little bit more unique and hasn’t been said before.

Finalise your title

After you’ve done your research, step three is to finalise your title. The title is super important to draw visitors in. And if you don’t know your title, before you start writing it, then you’re not going to write the best blog for that title. So come up with a title that both includes the keyword and entices reader in to get them to read that blog.

For example, “Roast potatoes, the best you’ve ever had in five minutes”.

Your blog outline

For most people, just sitting down and writing the blog from scratch isn’t going to produce the best results. So having some kind of structure before you start writing will produce better results, and it makes it a lot easier to write.

We’ve actually got a blogging blueprint, which you can access here to help you map out your perfect blogs every time. But there’s four key areas, basically…

The introduction

In the introduction, imagine you’re pitching to your readers to continue reading your blog and spending their time with you on that blog.

You want to start making notes about how you’re going to hook your readers in. You need to give them a reason to read the rest of the blog, tell them what they’re going to learn, and handle any immediate objections they may have to actually continuing to read the blog.

For example, in our roast potato idea, readers might think, “Oh no, I don’t have the equipment for this, I’m not good enough at making roast potatoes!”

So you might want to say, “Hey guys, in this blog we’re gonna teach you how to make the best roast potatoes ever, even if you’ve never even heard of a roast potato before, and are completely new to the roasting of potatoes!”

The main points

Now you need to make a list of all the key points or key sections that you’re going to have in your blog. Then put them in the order that you want to write about that makes the most sense. And then make some key points or bullet points underneath those headings.

The conclusion

This includes what message we want to leave our readers with and maybe how we tie into all the different points together that we’ve made in the blog.

The final calls to actions

Now you might want to add in multiple call to actions throughout the blog, but think about that final one. What do you want them to do next? Is it to read another blog that you have? Is it to check out a service or parts that you have on offer? Or do you want comment, a like, a share?

Once you have this rough structure in place, then it’s time for the step five, which is to write a blog.

Write your blog!

All the pre-work we’ve done in steps one to four is going to come in super handy here and make writing not so much of a chore.

Our best advice is to not overthink. At this stage, don’t worry about spelling, don’t worry about grammar, don’t worry about sentence structure, don’t even worry about what you’re saying making a hundred percent sense at this point. Just let your stream of consciousness write the blog, based on that structure that you’ve already mapped out, and worrying about editing comes later.

When you’re writing, for most audiences, you don’t need to write as if you’re writing a professional paper, just write as you speak. It’s as easy as that. And it makes it easier for the audience to read and more engaging too.

Don’t forget that a good chunk of your readers are going to be reading it on their phone. Keep your sentences and paragraphs short and punchy, and to the point. Long paragraphs aren’t fun to read on your phone.

Three top tips for writing

Build a connection

You want people to feel a connection to the writer. Ideally, there’ll be a photo under the name of the writer at the top of the blog to make that personal connection, but don’t be afraid of bringing in personal experiences, personal stories, and using I, me, you, so the reader feels like you are talking to them.

Use plenty of headings and subtitles

Use the outline that you created in step four of this video to create plenty of headings and subtitles. The idea here is to make it skimmable.

Research shows that people often check out a blog first. They’ll skim all the way down to the very bottom and look at all those little subtitles and headings, and even might read the conclusion before then deciding whether they feel it’s a good book and decide to go back to the start and read it properly.

Include links

Don’t forget links. Throughout the blog, you should be linking to other blogs that you’ve got, other pages on your site, maybe some products and services you have on your site, as well as external websites that have supporting information about your topic. So as you’re writing, it’s sometimes a good idea just to note where you can these links as you go.

The edit!

Step six of writing your perfect blog is to edit it. Once you have your first rough first draft, then you want to go back and  read through it and fix any grammar and spelling mistakes.

You might also want to tighten up some of the vocabulary, move things around, etc. You can do this straight away after first writing a blog, but usually what’s best is to come back after a few hours or even a few days with a fresh set of eyes and a new perspective.

At this point, you might want to use a free tool like a Grammarly to proofread and check the blog too. And when it comes to editing, don’t forget this is a great opportunity to go back through and see where you can add any images or where you can add any videos or links that you noted.

All this can seem like a little bit of an overwhelming process, and it might take a lot of time, but remember, quality is way more important than frequency, and just blogging for blogging sake isn’t going to get you anywhere. Lots of rubbish, ill thought out blogs aren’t gonna be good for your business or for your audience. If you don’t have a time to fully commit to this process and write blogs thoroughly, then you might want to reduce the frequency of which you publish your blog.

And on that note you might be tending to blogging because it might seem easier than recording a video or starting a podcast, but if you want to make your blog a success, if you don’t want it to be a waste of time, then you need to put that time and effort, because if you don’t then a competitor will.