Okay, it’s time we talk sales.

And we know you just shuddered a little there because sales just isn’t your thing.

You’re a nice person, right? All you want to do is help people out. The last thing you want to do is turn into some sort of slimy salesman trying to force their products or services down someone’s throat.

But here’s the thing: if you want to grow your business — and we know you do — you need to be selling. Proactively. All The Time.😨

So, how are you going to get on board with sales? How are you going to dial down that fear factor and start viewing sales as just a natural part of doing business?

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Salestastic


Okay, it’s time we talk sales.

And we know you just shuddered a little there because sales just isn’t your thing.

You’re a nice person, right? All you want to do is help people out. The last thing you want to do is turn into some sort of slimy salesman trying to force their products or services down someone’s throat.

But here’s the thing: if you want to grow your business — and we know you do — you need to be selling. Proactively. All The Time.😨

So, how are you going to get on board with sales? How are you going to dial down that fear factor and start viewing sales as just a natural part of doing business? Let’s look at how to sell your services (without being sleazy!)

How to sell your services… make sure you’re selling to the right people, at the right time

Picture this:

No sooner have you clicked ‘follow’ or connected with someone new on social media than they get all up in your grill. They’re DMing you, emailing you, hitting you with ads.

‘You want in? Buy my thing. Buy my thing. Buy my thing. Buy it, you know you want it . But it now. Do it. Buy. Buy it. Buy it now.’

It’s relentless — and you weren’t even all that interested in the first place!

It’s gross and annoying and you worry that if you start focusing more on sales you’re going to have to turn into that guy. 😱

But, guys, that’s only one way of doing sales. We promise!

Now picture this instead:

Imagine you’re just walking down the street when someone runs up to you and says,

‘Hey, I’ve been looking for you! I really wanna buy from you, tell me more about your super cool product or service!’

Would telling them about your business still seem gross, or annoying, or slimy?

Well, no, of course it wouldn’t — because they’ve told you that they’re interested. They want to know more.

And that’s the key to sales.

🔑 Realising that sales is only slimy and sleazy if you start hard selling to people who just aren’t interested in the first place.

If you’re talking to people who are actually interested, sales can be quite educational; you’re basically just telling them about the features, the benefits, the options, and all the other stuff you want to know when you’re in the market for something.

It’s just a conversation with a purpose

All this time, you haven’t actually been scared of sales — you’ve just been scared of the awkwardness of selling to the wrong person. Find the right person to sell to, someone who has actually already told you that they’re interested in learning more, and boom, the awkwardness vanishes. Along with your sales fears!💪

Finding the right person, at the right time

So, if the key to sales is talking to the right people at the right time, how do you go about finding out who in your audience is interested in buying?

The amazing Janet Murray did this perfectly a while back so let’s use her as our example here — we’re sure she won’t mind!

Basically, Janet invited people from her audience into a Zoom room for a behind-the-scenes tour of her membership site. This is really clever because it’s not a particularly salesy post to put out there. It’s just, ‘Hey, if you’re interested, come along to the store.’

And Janet knew that anyone who turned up was interested and open to having that sales conversation. She knew that they’d be fine with her following up afterwards because they’d already raised their hand and said, ‘Hey, I’m interested in buying…tell me more.’

No hard sell, no slime, no awkwardness, no bombarding people with sales messages they don’t want.

This post was the perfect way to find the right people, at the right time. If only this type of content had a name… 

Hand Raiser Content

Well, it does, of course: hand raiser content. 🙋

And there are lots of different types of hand raiser content you can create depending on your business — and they all let you see immediately who in your audience might be the right fit and who might be in the market to buy right now.

You could follow Janet’s example by offering a behind-the-scenes tour, you could start a wait list for your services or product, you could follow up with people who watch your video demonstrations or case studies. 

Anyone who shows an interest in these things is clearly open to learning more about how your products or services work and that removes any stigma around following up with them.

The key to getting more comfortable with selling is to consistently create the type of content that gets people raising their hand, and confirming their interest in all the cool stuff you have going on. That interest is essentially your permission to sell, and to follow up, so you know you’re not bombarding people with messages they don’t want, or being that super slimy salesman that hard sells everyone in the hope that something will stick!

Got any awesome ideas for hand raiser content you could create for your audience? Let us know in the comments.

And, if you’re struggling to think about what type of hand raiser content would be best for you to generate leads and sales immediately, then you don’t want to miss our exclusive free online training, ‘How to generate leads and sales through social media and content’.

In there you’ll find tonnes of ideas for hand raiser content, as well as a step-by-step process that will show you how to turn a totally cold lead into someone who’s actually interested in buying. Oh, and we share the six steps that 99%** of businesses miss when trying to plug the holes in their sales strategy.

*Okay, we totally made that stat up for effect, but a tonne of people do get this really wrong!

*Did you know, 27% of stats are just made up on the spot? It’s true…😄

Has this helped you work out how to sell your services? Click the link now to register for the free online training and start rocking your social media sales!💪