❓Imagine you’re at an event and your perfect customer is sat right there. Do you go over and introduce yourself? Or do you shy away?

❓Think of a time you were having a conversation with a prospect and they had an objection to buying from you. Did you have the confidence to handle the objection or did you shuffle off muttering that maybe it’s not the right product for them?

❓Now you have a potential client…but they’re planted firmly on the fence. Do you give them a call to close the sale or just send an email instead?

As a business owner, you’re going to be faced with so many different sales situations — and confidence is 100% essential in every one of them. 

👉 Watch the video to increase sales and get more customers!


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❓Imagine you’re at an event and your perfect customer is sat right there. Do you go over and introduce yourself? Or do you shy away?

❓Think of a time you were having a conversation with a prospect and they had an objection to buying from you. Did you have the confidence to handle the objection or did you shuffle off muttering that maybe it’s not the right product for them?

❓Now you have a potential client…but they’re planted firmly on the fence. Do you give them a call to close the sale or just send an email instead?

As a business owner, you’re going to be faced with so many different sales situations — and confidence is 100% essential in every one of them. 

The Entrepreneur’s Catch 22

The super scary thing is that a lack of sales confidence can take root pretty quickly and push you into a downward spiral.

For example, you’re not making enough sales and feeling the financial pinch…it’s demoralising, right? So you need some leads. Only they’re hard to find because your audience isn’t big enough, and growing your audience is tough because you find it hard to promote yourself.

And you struggle to promote yourself because you’re not making any money and have no confidence!

It another one of those Entrepreneur Catch 22s: a vicious circle that’s hard to break.

Do The Scary Thing

We hate to say it, but the only way out of the circle, is to just do The Scary Thing 😱

Now, this is something we talk about extensively in Atomic, our online programme for small business owners, but there are 4 things you can do right now to give your confidence a quick boost so that you can increase your sales and break that catch 22.

Quick confidence booster no.1: Give yourself an excuse to sell

Create a limited time offer that forces you to push yourself. Go back to any previous sales conversations or handraisers and say, ‘hey, I wouldn’t normally push, but this offer ends on Friday’. This is great for creating some urgency to buy and the deadline pushes you to just go for it before you can talk yourself out of it! 

Quick confidence booster no2: Get proof that you’re good!

We already know you rock, but now we need you to believe it too! So go at your certifications, remind yourself how much experience you have, reread those glowing testimonials and really big yourself up. It’s time you saw just how amazing you really are. So amazing, in fact, they’d be silly not to buy from you!

The more you believe in yourself, the more sales confidence you’ll have and you’ll break that vicious cycle for good. 

Quick confidence booster no.3: Only sell to handraisers

If you need more info on handraisers, we covered this in the first part of this series, so feel free to shoot off for a minute to check that one out. But the quick version is that a handraiser is someone who’s already shown their interest in your business, maybe by downloading your price guide, showing up for a webinar, or signing up for your mailing list.

And selling to these guys is a million times easier than cold calling a stranger because you already know that they’re into what you’re doing. It takes away any awkwardness and saves you from worrying that you’re just being a pest!

Quick confidence booster no.4:

This one sounds a bit backwards, but bear with us and we promise it’ll all make sense.

The best way to give yourself more sales confidence and reverse that downward spiral is to…get more sales.😅

We’re definitely inching into chicken and egg territory here but if you think about it, when you have sales coming in, it’s the best feeling in the world. You get that little swagger and feel like there’s nothing can hold you back.

You create a whole new cycle:

Sales lead to confidence, confidence leads to more sales, which leads to…well, you get it.

The best thing? One new client is usually all it takes to create that new upward, ‘I rock and I’ve got a spring in my step and the bank balance to prove it’ success spiral!💪

We’d love to get you that one, game-changing client so we’re offering you the chance to take part in our 30 Day Get a New Client Challenge today. It’s only £7 to join and as well as a series of challenges and accountability you’ll also get a free month’s trial of Atomic. 

You’ll have a brand new client within a month (enough to break that catch 22 and give your confidence the boost it needs), or you get a full refund. Sign up here.

See you there!