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How to Grow Your Business | 4 Critical Steps

In this video we’re going to be talking about what it takes to double your business.

Now this sounds like a big ask, but it’s totally doable and with the four things that we talk you through in this video it can happen pretty quickly too!


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In this video we’re going to be talking about what it takes to double your business.

Now this sounds like a big ask, but it’s totally doable and with the four things that we talk you through in this video it can happen pretty quickly too!

What does doubling your business mean to you?

Firstly, let’s start with what doubling your business actually means to you. Because it’s different for different businesses. So, set your North star goal.

Do you want to double the amount of clients, double the amount of members, double the amount of retainer income, double the amount of widgets sold, double the amount of profit even?

The best goals are the ones that feel tangible to us individually. So what can you actually get excited about?

Once you’ve decided on that, how do you do it?

Let’s dive into the four things that are gonna help you to double your business.

Stop relying on referrals

Firstly, if you want to double your business, then you need to stop just relying on referrals.

Generally service based businesses are most guilty of this one. And we often see them actually not prioritising time to spend on growing the business, because they have the convenience of getting lots of referrals and repeat business.

Now, we’re not saying that referrals are bad, in fact, quite the opposite, referrals are great and it means that you’ve been doing a fantastic job.

However, if you want to double your business, then you can’t just rely on referrals and take your foot off the gas with everything else that you can do to promote your business, here’s why.

You’re handing over control of your business growth

If referrals are your only source of leads, then you don’t have full control over how fast you’re actually growing.

And this is a huge problem, because if you want to double your business, then you’re going to have to sell more. And if you’re just relying on referrals and you’re avoiding selling, you’re not going to find out what works to sell your products and services better… and so you’re going to be stuck.

You might want to do something new

Another downside to referrals is that sometimes you may want to do something new. You might want to launch something new or do something different with your business, but you keep getting referrals for the old stuff.

And alongside that, in some cases it can affect your pricing, because the person who’s referred the lead, may have told that person what to expect. And if you’re not charging enough, then that can be a problem.

We know some businesses that have had tremendous growth based on just referrals, but we think that even those companies could be further ahead if they weren’t just putting all their eggs in the referral basket.

Which brings us onto point two. If we want to double our business, then we do actually need to sell more often.

Sell more

In our ATOMIC programme, we teach that sales is just as important as marketing. There’s no point in growing an audience and generating leads if we can’t close the sale at the end of the day.

Social media marketers and content marketers have a lot to answer for when it comes to businesses not selling enough. Because a lot of the advice out there is that sales is bad and that you should never sell, never sell on social, you should create authority and trust and create valuable content and build relationships.

And that’s all great advice, we should totally be doing that 100%, but here’s the thing.

Let’s work a little bit smarter here. All that takes so much time. And if you want to grow and double your business, then all we need to do is actually just go out there and close more sales… and you can do that straight away.

We’ve even challenged some of our ATOMIC members to go out and message five potential customers this week. Or, if they’re going to an event, to pick up five new leads whilst they’re there. Having us push them actually works.

And it’s the exact same thing with us too. When we actually push ourselves to sell, we make more that month. Slower months are usually caused by us not selling enough, which brings us onto point three.

Focus on what’s bringing in the money… and ditch the unimportant

If you want to double your business, then you need to focus on what’s bringing in the money and ditch the unimportant.

Generally the biggest growth barrier we see businesses face isn’t that they aren’t doing enough, it’s because they are doing too much of the unimportant.

You see, when you join our ATOMIC programme, and we take people on this journey to doubling their business, the first thing we do is help them figure out what’s going to have the biggest impact on their business. We then advise that they stop doing all these other things they think they should be doing (when in fact they don’t).

And importantly, it’s not the same for everyone. There’s no one size fits all.

For example, Facebook ads might work really, really well for one business, and just be a complete and utter waste of time for another. So, you need to follow the money and use data to find out what works for your business. So that you can ditch all the unimportant stuff.

The unimportant could be things like specific income streams or specific clients or the Facebook live show that’s going nowhere or that collaboration side hustle that’s taking all your attention away, or even the book that you’re writing.

Work out where you’re spending your time that’s actually holding you back from that goal and where you should actually be investing more time to grow.

To grow you need to focus on the important and just stop doing altogether the unimportant stuff.

Which brings us onto point four. If you want to grow a business, then we need to spend more time in the business and not in the business.

Outsource

One of the best ways to create more time to work on your business is to outsource as much as possible, because the more you outsource the more time you have to actually grow your business.

And if you can’t afford to outsource, and you’re already too busy to actually work on the business, then you need to raise your prices and sell more.

Because imagine if you doubled your prices, you could work half the amount of time and make the same amount of money, whilst getting lots of time back.

Or you could afford to outsource more of what you do, also getting time back.

o, if you want to grow the business, double it and keep growing, then you should never actually be at 100% capacity, because if you’re at 100% capacity, you’re going to plateau, because you don’t have time to work on the business.

Now we’ve worked with hundreds of small business owners and we know a lot of this is easier said than done. So we want to help with that.

If you’re unsure about what’s going to have the biggest impact on your business and what you should actually stop doing, if you’re not confident enough to go out there and close those sales or if you’re just completely avoiding it, and if you struggle to raise your prices and actually start outsourcing loads and loads of stuff, then you have a problem.

And you might be thinking, well darn, how do I actually do all that? How do I go about raising my prices? I’m not sure if people are gonna pay that much! How do I start outsourcing? Where do I start with that? How do I actually go and sell this stuff? And all these things might be holding you back.

Well, that’s what the first module of ATOMIC helps with.

If you’d like to take a quick behind the scenes look of that first module you can do that here. It will show you how you can start to overcome all of these issues so you can actually start growing your business, because guys, you can do this 💪

Has this helped you work out how to grow your business? Let us know in the comments!