GRADUATE THE HIPPO CAMPUS
Welcome to The Hippo Campus - Graduation Pack.
This page has a whole load of resources on for you to really put into action what we teach in The Hippo Campus Book, so enjoy!
If you have any questions, comments or feedback, please email: whistle@andrewandpete.com and we'll get back to you as soon as possible (our inbox does tend to get busy, so please be patient).
Oh, and if you are reading this and haven't yet got your copy, click the button below to be taken to Amazon. The resources below only make sense in the context of the assignments in the book!
SOM101: Understanding Marketing Today
SOM 102: A Framework for Thinking Creatively
Here's some extra reading on Graphic Design and Branding
Be ‘on brand’ to raise your content game
Create content. As a small business owner, this is voiced a lot from experts and influencers in the marketing field. But there is a lot more involved in ‘creating content’, and it needn’t be difficult to obtain quick wins and start seeing an impact. Being visual. The first touchpoint with your target audience tends to…
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How to Create Social Media Graphics
So, you’re not a designer and you have NO IDEA how to create those cool looking graphics you see on Social Media? You’ve given it a go… but anything you creates looks like a ruddy good mess… and not in a Jackson Pollock way… in the way that a 7 year old’s artwork on the…
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Visual Marketing on Twitter | A Match Made in Social Media Heaven
The world has gone visual and the term ‘visual marketing’ has blown up! But what does this mean for small businesses who want to do visual marketing on Twitter? Luckily we are going to tell you, and doubly-lucky…it is good news! If you use Twitter, you will know it is fast paced. The amount of…
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A Clever Idea for Your Facebook Cover Photo
This was a cool idea that Andrea Vahl talked about at New Media Europe last weekend. Most businesses just have a very nice on-brand cover photo on Facebook. We did too. It looked good, was designed well and complimented the page and our brand. Here’s our original one: It’s nice, but could we do more with it?…
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Click to Tweet Part II: Getting People to Tweet Your Images
In this previous article, we talked about a cool tool we use called Click to Tweet. It creates links that when clicked – Tweet your content. ACTION: If you haven’t read that already go give it a read then come back to finish reading this article. You can read it here > Today we want to…
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Your Brand Colour Palette – Top Tips
It would be nice if every time you needed something designed, you had a designer on tap. Every time you needed some social media graphics, or some handouts designed, or some presentation slides made pretty, but alas, sometimes you just gotta D.I.Y. it! So here’s a top tip, or rather a big mistake to avoid:…
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How to Make an Animated Photo Using GIFs
Today we are talking about how to make an animated photo using GIFs. Lost you yet? Don’t worry, we are sure you know what a GIF is already. A GIF is simply a group of images on a continuous loop. You will have most likely seen them online somewhere. Here’s an example: Pretty cool right? Now…
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Get Great Images of your Website with this Free App
Visual Content is so important in marketing these days. Visual content gets more engagement, clicks and general awareness for your brand in comparison to plain text, so luckily we have found a great app to help you with it. It is called ‘Place it.’ and unfortunately it is only available on iOS at the moment, however there…
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5 Questions About Your Logo, That You Should Know the Answer To
Your logo is the face of your brand, so please please please give it as much attention as you would give your own face…it needs to be kept clean, presentable and moisturised (OK…maybe we are stretching a bit with this metaphor), so let’s dive in. Here’s 5 questions you need to be able to answer…
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Why you Would be Stupid Not to Invest in Branding
The first couple of years in business can be tough in terms of cash flow, with lots going out and not a lot coming in, but it doesn’t mean you can skimp on branding! Making a note here that investment is both money and time. Remember – branding is everything you do, the gut feeling…
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The World is Turning Visual: Get high quality imagery without being a designer, on budget, and quickly
The world is turning more visual everyday. People just don’t have the time to read, but an image says it all in only a glance. With all the big players have onboard graphic designers, and creating high quality graphics and using impressive photography, how can you keep up just by yourself? With no time, design…
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When to Spend Money on Graphic Design and when Not to
It’s a big asked question, is it worth getting a logo designed or a flyer or whatever when I can just do it myself? There is a lot of debate about this and what we are going to show you is open for interpretation but we believe that thee are just some things that NEED…
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How to FAKE being a designer
Yesterday we talked about how important design is when it comes to marketing your business. Today we wanted to tell you how to FAKE IT. This isn’t going to teach you how to be a designer. Being a designer takes years of training and practice. However there are some simple things that you should know,…
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10 Reasons why you Need Good Graphic Design in your Life!
Have you ever bought something that looks naf? No? Point made. There is a large debate around the importance of good design, especially for micro companies. Depending on if you pay a designer of if you try it yourself, graphic design can be either quite costly or extremely time intensive. Even when you do splash…
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12 Top Tips for Working with a Designer or Developer
In most micro businesses, you will at some point use a designer to design you something, or a developer to build you something for the web. So it is important that the relationship with your designer/developer is a good one, as the better they work for you, the more effective their work will be –…
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The Humble Business Card
A marketing staple is the humble business card. Everyone has one, or everyone should have one. And there are loads of ways you can make yours stand out. Firstly you need to get the basics right. Here’s some things to think about when getting yours designed… Make sure your business card has what you do…
Read More >SOM103: Thinking of Stand Out Ideas
