Are you struggling to decide between Facebook Groups Vs Pages?

Although Pages are the ‘Staple Diet’ of Facebook, they are companies putting a lot of effort behind Facebook groups recently, and a lot of businesses are having huge success with them.

But which is right for you? In this video we look at the pros and cons of each, and let you know whether you should stick to your Page or set-up a group.

👉 Watch the video!


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Facebook Groups Vs Pages | Which is Best?

Should you have a Facebook Page or a Facebook Group!? And why!

Let’s settle the debate… which is better for your business… a Facebook Page or a Group?

We’ll go through some pro’s and con’s of each and give you some great post ideas too.

 

What’s the difference?

Just like you should really know the difference between Andrew and Pete, you should also know the difference between a group and a page, because they act and work differently.

The ORIGINAL CLASSIC is the Facebook Page. With a Facebook page – you post content as your page, this could be your brand name, or your name if you have a personal brand, and you grow a page with likes.

With a Facebook group, although the group can be branded, the content posted in a group can ONLY come from Facebook Profiles, and you grow a Facebook group with members.

As an admin of the group you can ONLY post as yourself from your personal profile. Not your brand.

So, let’s look at the advantages of each first.

 

Advantages of pages

The BIGGEST advantage of Facebook pages is ads. If you want to run Facebook ads, you NEED a page.

So if you want to do clever things with Remarketing, build custom audiences, promote your content, and sell your products via ads, for now at least, you should have a page.

Facebook pages also have MUCH better built-in analytics 📈

In Facebook Insights, you can see all sorts, from which content is performing better to which is driving more traffic, and even do clever competitor analysis type stuff.

Facebook Groups do have analytics now, but they are minimal unless you use a 3rd party tool like Grytics.

Also, your Facebook Page is really the only place you can have a ‘brand presence’ on Facebook. If you are not a personal brand, and you want to post AS YOUR BUSINESS, then you need a page.

 

Groups

Now pages are sexy, but groups are the upcoming underdog that Facebook is actually plowing a lot more features into.

The key benefit to a group, is that it is a community – a place where people can come together and chat about what they’re passionate about. Yes, people can post on your Facebook page, but Facebook will make sure that is in the most obscure place that nobody ever sees 👀

So, if building a COMMUNITY of people who are interested in a specific topic is important to your marketing strategy, groups are where it’ll all happening.

But… you need a topic.

And for 99% of people, that topic cannot be ‘YOU’. Don’t create a group for people who love you, that is weird 🤣

A niche group topic that make sense for potential customers to join is sensible though. For example, our friends Mike and Callie of The Membership Guys have The Membership Mastermind Group….

The beauty of this group is that it is for people who want help growing their membership, which is EXACTLY what Mike and Callie’s product Membersite Academy does.

Another point-scorer for groups in the Facebook Groups vs Pages head to head 🥊, is better visibility in the newsfeed. This is true if you have an engaged group, content from groups tends to be seen more than pages, but please don’t set-up a group for this reason alone.

We see a lot of groups acting like pages because they think they are getting better visibility. Groups NEED conversation, and if you act like a page, you will be DESTROYED by the algorithm 💥

A big benefit of Facebook Groups is also that they can be set to private and even secret, so they are perfect for paid for community forums for your customers.

We have one for our membership community, ATOMIC, and it works really well.

And finally… our favourite element of groups is the new tagging system they have in place for categorising content!  We’re going to be using this more in our ATOMIC Members group so our members can easily find relevant content.

Plus… you can now also have ‘units’ in groups for members to complete content 😲

 

Facebook Groups vs Pages… the verdict.

This is our opinion, so feel free to disagree with us in the comments 😁

We think if you want to use Facebook to grow your business, then you should have a Facebook Page, for all the reasons we’ve mentioned – this is the hub of your brand on Facebook.

BUT if you have a business that lends itself to building a community AROUND a specific topic then you could have a Facebook Page AND a Group (and you can link them together so people can get to your group from your page).

But be sure to treat them differently. The Facebook page is where you start conversations as your brand, the group is where content is generated from you AND your members.

If you can’t think of a topic interest that would lend itself to a group it might be best to stick with the page!

 

If you’re still struggling with the Facebook Groups vs Pages dilemma, post in the comments what your business is, and we’ll see if we can help 💪