Engaging Facebook Posts that Sell! 🤑

So you’re creating a ton of content, trying to build an audience on social media… but do you ever get sick that when you talk about your products and services, those posts tank?

So, how do you actually create engaging Facebook posts that actually sell?

Is it possible? Well YES!

We want to tell you about 3 types of social content that sells your stuff AND actually gets a ton of engagement and buzz!

👉 Watch the video


RELATED VIDEOS:

▶ Facebook Post Ideas

▶ How to Use Facebook Messenger Bots to Grow Your Business

▶ Engaging Content Examples

RELATED TRAINING FROM ATOMIC:

▶ How to Use Secondary Content to Create Facebook Custom Audiences

▶ Getting Started With Facebook Remarketing

▶ How to Set-up Facebook Ad Campaigns for Ultimate Success


So you’re creating a ton of content, trying to build an audience on social media… but do you ever get sick that when you talk about your products and services, those posts tank?

So, how do you actually create engaging Facebook posts that actually sell?

Is it possible? Well YES! Here’s how…

The GIVE, GIVE, GIVE debate

This is our bug bear with a lot of the education around social media marketing…

We’re always being taught that we should GIVE GIVE GIVE value. The more we give, the more we get… being overtly ‘selly’ online is bad.

And there’s part of that we agree with… a Facebook page that just posts product and service links isn’t great, but what we don’t agree with is that you should NEVER SELL online…

Because the theory that the more FREE advice we give away, the more INTEREST & SALES we get just isn’t true… there needs to come a point where we actually talk about what we do, how we help people, and how and why people can and should buy from us.

So how do you do that? And more importantly how do you do it in a way where the posts are still engaging, and still get comments and shares? Well here’s  some examples of people who do it well!

Ask for your audience’s opinion

The first way to create engaging Facebook posts is to ask for your audience’s opinion.

The benefit to doing this is twofold…

Number 1: It’s engaging because people love giving advice
Number 2: It’s a great research tool

The queen of doing this is our friend, and ATOMICON 20 speaker Janet Murray… if you go to her Facebook page you’ll see she’s always asking her audience for their advice about her products and services, such as…

👉 Asking if Event+Hotel ticketing is a good idea for her event
👉 What content should go into her paid masterclasses
👉 And which cover of her yearly planner do you prefer?

All these types of post get her audience talking about her products and services, the algorithms love it… and so they get shown to more people! BOOM! 💥

Make it entertaining

The second way to create engaging Facebook posts is to make them entertaining!

If you’re going to talk about how awesome you are, then a way to make this feel less selly is to entertain your audience whilst you’re doing it.

Chubbies, the clothing brand, do this really well… even when they’re selling their shorts, their posts are always fun, and often topical which make them sharable.

And another two people who do this really well are Dan and Lloyd from KPS Digital Marketing – who are also speaking at ATOMICON 20.

Those guys know that no one wants to watch testimonial videos, rigggght?! So they created a spoof one with real testimonials mixed in with themselves in costume.

I think it was the only testimonials video we’ve ever watched all the way through 😆

So if you’re going to talk shop, put a smile on people’s faces!

Butttt we know not everyone can be fun online, so if you can’t…

Put the focus on your customers

The third way to create engaging Facebook posts is take the focus off you and put it on your customers.

Telling the stories of your customers online is a great way to not only talk about the results of your products and services, but to actually give advice, and therefore build trust with potential customers.

And when you’re actually shining a spot-light on someone else too, it’s much more engaging, and people are more likely to comment because you’re not just bigging yourself up.

Our friends and also ATOMICON20 speakers Mike and Callie from The Membership Guys took this one step further too… by creating a whole podcast called BEHIND THE MEMBERSHIP which tells the story of membership site owners, many of which are their members, and the successes that they’re having.

So think about if you can use your customers as a great way to create engaging, and useful content.

BONUS TIP!

This is what we call the Bait and Switch (SUBLIMINAL BUY MY STUFF Technique).

This is how it works… you lure people in, with useful content such as, ‘How to create social media posts that sell my product’.

You give a ton of great advice for free, but try to mention your products or services a couple times in passing, like ATOMICON20 our great event that we’re running that new ATOMIC members get for free…

Then you tell people where they can find more information, e.g. ‘If you check the link in the comments you can see the best line-up on the UK event scene with people like Mari Smith, Drew Davis, Andy Crestodina and 20+ more.

Let us know in the comments if you have any questions about any of that… also please do check out ATOMICON… it’s gonna be awesome!