Content Planning: The 90:10 Rule to Do Less & Achieve More 🔥

In this video we reveal our 90:10 Rule which will revolutionise your content planning strategy!

It’s going to give you more time, more focus, less stress and more success 💪

We wanted to solve the problem: Why is so much content that you see published online from business owners PANTS? 🤔

And it dawned on us… it’s because of cheesy Instagram quotes and sayings like:

“Something is better than Nothing” Or, “Done is Better than Perfect”

But actually… is Something actually better than Nothing when it comes to content marketing?

👉 Find out in this video 


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▶ Content Mavericks


In this video we reveal our 90:10 Rule which is going to revolutionise your content planning strategy.

It’s going to give you more time, more focus, less stress and more success! 💪

This rule actually comes from our brand new talk that we debuted late in 2018. The feedback we had on this talk was like NO OTHER talk we’ve ever done… so we wanted to share it with you here.

Basically… we wanted to solve the problem…

Why is so much content that you see published online from business owners PANTS? 🤔

Let’s be honest… it is. A lot of social media profiles are like ghost towns a lot of blogs are half-assed, a lot of YouTube channels aren’t updated… and we thought to ourselves… why do people bother… putting time and effort into doing something badly?

And it dawned on us… it’s because of cheesy Instagram quotes and sayings like:

“Something is better than Nothing” Or, “Done is Better than Perfect”

But actually…

Is Something actually better than Nothing when it comes to content marketing?

Actually NO it’s not!

If you’re trying to be on all the platforms and show up everywhere, then you just end up spreading yourself too thin and you end up saying, “Oh I’ll post something today, that’s better than nothing, at least I’m getting myself out there, gotta be consistent!”

Publishing something rather than nothing basically means you’re creating something average, you haven’t put your all into it.

This may give you a feeling of moving forward, or ‘doing marketing’ – but it’s actually really bad for you, because quite frankly it’s wasting your valuable time.

Pete shared his metaphorical tree idea in this blogging tips video, and explained how if you only climb half way up the tree you won’t get the view from the top. The pay off comes when you reach the top, and publishing just ‘something’ isn’t going to get you to the top.

We say, either put in the effort to climb to the top, or don’t bother climbing that tree 🌳

And in the 90:10 talk we made the argument that we have to stop publishing just ‘Something’.

So what do we do instead?

How do you stop posting average stuff everywhere and find the time to climb to the top?

We analysed what other people and businesses and brands were doing that were having real success with content marketing. We found that instead of thinking something is better than nothing and spreading themselves so thin trying to do everything averagely… they focussed on doing ONE thing really well.

They didn’t try to keep up appearances on every platform .

The 90:10 Rule says this…

When it comes to content planning, spend 90% of your marketing efforts doing one thing remarkably well on one platform.

Spend 10% of your marketing efforts experimenting with everything else.

Here’s what we want you to remember when you’re content planning: You don’t need to worry about being everywhere IF you don’t have the time and resources to be everywhere.

Remember, people and businesses who do have a successful podcast, video channel and Facebook page probably didn’t grow them all at once… they grew them one at a time. Focussing on doing ONE thing remarkably well first before moving on and doing more.

When content planning… pick a platform

Whether that’s your blog, your podcast, YouTube, Facebook, Instagram, LinkedIn, focus 90% of your marketing efforts on being present on those platforms remarkably well.

That’s how you’re going to see results with your content marketing.

You need a game plan

If you’re super serious about finding your 90:10 and getting results from your marketing, you need to check out our online conference GAME PLAN… where we’re going to spend the full day with you getting your strategy sorted and content planning for the year ahead so you can crush this year, this week, this month! 

Guys if you’re watching this at the time it came out HAVE AN AMAZING 2019. You got this. If you’re watching it in the future… you don’t need a New year to make a New Start… start now… 90:10 rule… ditch the crap… do one thing remarkably well….

And remember… Something is not always better than nothing!