Step 12: 4 Top Tips for Monitoring Press Coverage

Keeping track of media coverage can be both difficult and time consuming, especially if you aren’t aware of the tools available to help you do this effectively. In this final instalment of my 12 step guide to crafting the perfect press release, here are some top tips on how to monitor press coverage. 1.Subscribe to…

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Step 10: 4 Ways to Follow up After Sending a Press Release

You’ve drafted your release, pulled together a list publications and pushed the send button – so what’s next? Follow up. Probably the most important aspect of the process that will help secure coverage for your business. In step 10 of our fast track how to craft the perfect press release, we’re giving you 4 top…

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Step 9: 6 Things you Must do when Distributing a Press Release

Press releases can prove to be very useful tools in helping you gain maximum exposure within your target market and growing your business reputation. One of the secrets behind achieving success with your release, i.e. obtaining coverage and generating engagement, is to ensure that it is distributed through the right channels to the right people.…

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Step 7: Finding the Right Journalists for your Press Release

Your press release is drafted, approved by the relevant parties and is ready to be distributed to journalists. There’s only one problem… you’re not sure who to send it to! This is a common issue for many businesses. The main aim of sending a press release is to generate positive coverage for you. If you…

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Step 6: Do’s and Don’ts of Creating a Boilerplate For Your Press Release

A boilerplate (or ‘Notes to editors’ as it’s widely known) is how marketing, public relations and journalism professionals refer to an organisation’s standard description that is used repeatedly to different audiences. In other words, it’s a high-level overview of your company. It can be used within press releases, websites and marketing literature to provide key…

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Step 5: 5 Steps for Including Quotes Within Your Press Release

Using a quote within your press release can give your brand credibility, personality and helps drive engagement with existing and new audiences. It could also be the difference between a story being picked up by journalists or ignored. This is one of the most important aspects of a press release, but you may be surprised…

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