Blog
How to spot and plug holes in your social media strategy for 2020
Social networks have become an essential part of a digital marketing strategy for most businesses and it seems that this trend is not going to change during this year. However, if you want to design a successful social media strategy, you should bear in mind that this world is in constant change and what works…
Read MoreEntrepreneurs & Business Owners: How To Know When It’s Time To Replace Yourself
10 years ago, I founded my company — MemberMouse. We’re a software solution for WordPress that helps online entrepreneurs and business owners build powerful and profitable membership, subscription, and recurring revenue businesses. While I had dabbled in an interesting variety of entrepreneurial ventures before this (a story for another time), this was really my first…
Read MoreHow to apply the mindset of an athlete to your business and personal goals
When it comes to winning medals at world and Olympic level, it’s not just about physical fitness. Having the right mindset is just as important. Athletes have to be mentally strong, calm under pressure and resilient. And it’s not just on the day of competition, it’s the days, weeks, months and years of hard work…
Read MoreHow I stopped procrastinating with my marketing after watching Andrew & Pete’s 90:10 Talk
I’ve worked as a digital marketing strategist for a number of years now and felt the need to post on all the social media platforms on a regular basis – all the major ones anyway – to demonstrate to potential clients that I knew how to use them. With so little time to work on…
Read MoreGoing Viral: 7 Psychological Hacks To Reach A Massive Audience
I once heard of a guy who had dedicated his life to creating quality, thought-provoking short films and YouTube videos. His content was good, well-produced and complex. However, while he had won a few small-time independent awards for his work, nothing that he’d created had ever really taken off on social media. For some reason,…
Read MoreAre you breaking even?
Putting a price on your work is probably the most intimidating task for any new business owner, regardless of whether you are selling a product or service. You can get caught up looking at what your competitors are charging or what you want to earn – you can often overlook the starting point. That is,…
Read MoreWrite Like Yourself: How to Harness The Power of Authentic Copy
As humans, one of the most vulnerable things we can do is put our writing out into the world. And as marketers, our writing heavily influences the success of our businesses. It’s no wonder why writing our own copy sends so many of us into a tailspin. But these days, running a business requires the…
Read MoreHow to be a better writer instantly
Who knew that running your own business would require so much writing? Marketing emails. Social media updates. Blog posts. And (no, please, save us)…..s-a-l-e-s pages (shudder). So. Much. Writing. Alas, bashing out text onto a screen is a necessary function you can’t avoid. You can outsource bigger projects to a fabulous copywriter (well, hello there…
Read MoreBusiness Owners: How To Stop Getting In Your Own Way!
Over my years practising as a therapist, first as a Counsellor and then a Psychologist, people tend to assume that I’m “sorted”. They think I’ve got life sussed and that I must be able to handle pretty much any situation that crops up. Well, as much as I’d like to say the above is true,…
Read MoreA Strippers Guide to Marketing
Allow me to introduce myself, I’m Leah / Coco / Crystal / Elle…. or whatever name wasn’t already taken at whichever new club I was trying out. It was always some kind of bizarre pot luck game when I started somewhere new to pick a name. Standing there raring to go, firing potential names at…
Read More