Are your brand colours hitting the mark?
How do you choose your brand colours? How many should you have?
How do you build your brand identity first?
We believe the aesthetic part of your brand should reflect who you are and what your business is all about, right?
👉 Put your brand colours to the test and watch this video.
If you want to make sure your business looks rocking online, then you need to get your colours down!
In this video & blog, we’re going to be telling you how to choose them, and use them… to ensure you stand out online.
We’ll be letting you in on the one thing you absolutely NEED to do before you choose your brand colours, and we will be letting you know about some design laws that you must never break!
Choosing Your Brand Colours
If you do a quick Google image search for brand colours you’ll find thousands of different charts and diagrams to explain to you what different colours mean…
But quite frankly none of that really matters unless you know what you want your brand to actually reflect in the first place!
So the first place to start before you choose your colours is to define what your brand is all about.
A great place to start with this is our video which will explain how to come up with your unique brand values.
Once you have this in place then you can start to choose colours that match and reflect what your brand is trying to portray.
Remember that colours, graphic design, photos, they are not your brand – they are just the aesthetics that are trying to represent and portray your core brand.
For example, if you decide that your brand is bold, youthful & exciting maybe it’s even controversial then you might want to use a colour such as red in your brand.
How Many Colours in Your Branding Colour Palette?
It’s important to come up with a colour palette that reflects your brand so that you can keep all of your designs consistent.
We would suggest everyone has at least one main colour and one secondary colour.
And although they could be the main colour, white, black and ’50 Shades of Grey’ are often neutral colours that should be within every design palette regardless.
You may notice that some brands are what we call, multi-coloured.
This could be really good for bigger brands that want to show diversity or have a suite of products or range of services, like Google, eBay and Microsoft.
BUT a word of warning here, if you’re going to have a multi coloured brand we would highly recommend that you use professional designers to create your graphics.
Otherwise multi-coloured designs can often look childlike and amateur… and we don’t want that!
You may notice that we have in multi-coloured brand with a predominant focus on the red, this is because we have a lot of different types of content and ‘shows’ and because we are good at design we can get away with that.
But this wasn’t always the case, in fact back in the day our brand colours used to be predominantly orange and blue. Who remembers Orange and Blue Andrew and Pete… let us know in the comments…
Orange, because we wanted to show that we were optimistic and cheerful and friendly… and blue, because we wanted to show that we were professional.
In hindsight we realise that this was probably us trying to overcompensate for being young and not fully believing in ourselves yet.
However as we have developed as a brand and a company and we have grown in confidence we’ve become a lot more comfortable with who we really are.
A more bold, daring brand and it just makes sense for us now to have more of a predominantly red brand.
Now when choosing your main colour and your secondary colours it’s important to pick colours that complement each other but also have enough of a contrast that each colour stands out in its own unique right.
This is incredibly important when thinking about calls to actions on buttons or flyer designs or social media graphics.
Our call to action buttons on our website and sales pages used to be green, but they just blended in with the red backgrounds, so now we use a bright yellow colour which stands out and draws the eye much more to our calls to action buttons.
Using your Brand Colours
Just like photos and fonts, your brand colours need to be consistent across the board.
Make sure you have them wrote down somewhere extremely handy, in fact we actually have a page on our website with all of our colours on and our hex colour codes so that we can never forget them & never be without them!
Your Hex Code is a unique code for any shade of any colour, and looks like a Hashtag followed by 6 characters (e.g. #00000 is white), that most design software supports when picking colours. If you don’t know yours, or are interested in other people’s there’s a cool Chrome Plugin called Colour Picker, that will tell you any Hex Code on a site.
Again remember that just because you have your main Primary colours it doesn’t mean that things like your web site or flyers need to be 100% that colour and nothing else. you can use white black and grey to break up the amount of colour that you use
Looking at our website, you can see the backgrounds are predominantly charcoal black with a mix of some coloured backgrounds some textured backgrounds some photo backgrounds and some pattern backgrounds.
Oh and please please remember that if you have a coloured background, coloured text never works unless it’s an extremely light colour like yellow.
Seriously! White text on coloured backgrounds! It’s a graphic design law!
If fact, we’d love to give you some more design tips here is a link to go watch a video all about how to create a perfect on brand social media graphic with your new colours.
We’ll also put a link to a video we have about how to choose a brand/product name, because if you’re at the stage where you are choosing brand colours you might also be at the stage where you are thinking of product/course names of brand names.
Thank you so much for reading…
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