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Butter vs Margarine. How Spreadable are you?

This post will give you some tips on how to get more word of mouth referrals. Let us start by asking you a question that you most likely haven’t been asked before: Is your business like butter or margarine? i.e. just how spreadable is it? What we mean is how easy do people find it…


Traditional Advertising CPR

Here’s a picture of a billboard we saw recently, that inspired us to write this. It was just a standard billboard with a slight modification. A 3D cutout of a car coming out of it, with neon lights surrounding it. When we parked up we couldn’t help but notice it, and it got us thinking,…

#atomicHIGHLIGHT: Are You Missing These 5 Tricks With Your Website

#atomicHIGHLIGHT: Are You Missing These 5 Tricks With Your Website

Welcome to this Highlight, which is all about making the most of your website. The video above shares 5 Top Tips for getting the most from your website, but you can read below too if you wish.


Don’t Sacrifice Your Brand for a Quick Buck

Understand this: your brand is an important part of your business, so don’t take it for granted. We’ve seen a lot of micro businesses do what we call ‘sacrificing’ their brand, by moving into completely different markets or doing something completely different, whilst operating under the same brand name, usually looking at the promised financial…


10 Sure-fire Ways to be a Boring Brand

1. Ignore Social Media Social Media has been around for a while now, and guess what – it is here to stay! So if you want to ensure you don’t connect with potential customers whilst the competition is finding new ways to build up meaningful relationships, then simply ignore it. 2. Skimp on Design The…


The Importance of Being a Good Customer

Here’s something to think about… are you a good customer yourself? We’ve all seen rude people in restaurants and shops, but if you are a business paying another business for a product/service, being a bad customer can really damage your brand. Every opportunity we have to communicate or connect with somebody is a chance to…


Get Your Emails to the Gym and Tone Up

We are of course talking about your tone of language in your emails (and any other non face-to-face communication for that matter). Remember every little interaction you have affects your brand, and emails are probably top of the list, where people fall down. We get it all the time, some people just do not come…


The Humble Business Card

A marketing staple is the humble business card. Everyone has one, or everyone should have one. And there are loads of ways you can make yours stand out. Firstly you need to get the basics right. Here’s some things to think about when getting yours designed… Make sure your business card has what you do…


Top Of Mind Awareness (TOMA)

“The biggest winner is not the brand that’s first into the market-place, but the one that’s first into people’s minds.” Jack Trout and Al Ries, Positioning Experts Throughout atomic, we talk a lot about Top Of Mind Awareness (TOMA for short). This should be your goal to achieve. Think of it as climbing the rankings…


A Brand that Zags

When everybody zigs, ZAG! As Martin Neumier points out in his fantastic book ‘Zag’, “For most companies, the problem with radical differentiation is the ‘radical’ part. If nobody’s doing it, you’d be crazy to do it yourself, right? Wrong. In fact, if you’re looking to become the leader in a new market space, the rule…


The Middle Man Theory

We would like to share with you today something we learnt when we first set up our business. We had just moved to Newcastle, we didn’t really know anybody in business, and had to find customers… FAST! So one day we were talking about how to get in front of the right people, and we…


Can Your Website be Buyer Centric

Most websites when built are ‘product centric’ i.e. they’ll have the home page, about, contact, and then a page for each product/service. We aren’t saying this is wrong, this is the right way to do it for some businesses. But for others, adopting a ‘buyer centric’ approach to website design could be more effective. What…