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Top Of Mind Awareness (TOMA)

“The biggest winner is not the brand that’s first into the market-place, but the one that’s first into people’s minds.” Jack Trout and Al Ries, Positioning Experts Throughout atomic, we talk a lot about Top Of Mind Awareness (TOMA for short). This should be your goal to achieve. Think of it as climbing the rankings…


A Brand that Zags

When everybody zigs, ZAG! As Martin Neumier points out in his fantastic book ‘Zag’, “For most companies, the problem with radical differentiation is the ‘radical’ part. If nobody’s doing it, you’d be crazy to do it yourself, right? Wrong. In fact, if you’re looking to become the leader in a new market space, the rule…


The Middle Man Theory

We would like to share with you today something we learnt when we first set up our business. We had just moved to Newcastle, we didn’t really know anybody in business, and had to find customers… FAST! So one day we were talking about how to get in front of the right people, and we…


Can Your Website be Buyer Centric

Most websites when built are ‘product centric’ i.e. they’ll have the home page, about, contact, and then a page for each product/service. We aren’t saying this is wrong, this is the right way to do it for some businesses. But for others, adopting a ‘buyer centric’ approach to website design could be more effective. What…


Is Direct Mail Dead? Not with Lumpy Mail

With the rise of email, blogging, newsletters and social media accounts all becoming the new standard way to keep in touch with your clients, we asked ourselves “Is direct mail really dead?” By direct mail, we mean traditional mail, you know the type of mail you put a stamp on, and go put it in…


Top Tips for Printing

A lot of people still do print marketing (flyers, brochures, business cards etc.), and even with the rise of digital marketing, it still very much has it’s place. But remember anything you get printed is going to reflect your brand, so what you don’t want to do is get rubbish, cheap print. Unless you want…


A sign of how not to do it

Sometimes showing some bad marketing can be a good way of illustrating how to improve. Driving to our office one day we were shocked at this piece of marketing which is a prime example of how not to do something (sorry for the bad photo taken from the car!) The sign says “Opticians Now Open…

Honey Monster

What can the honey monster teach us?

So we were in Morrisons yesterday when this photo caught our eye in the cereal aisle What an AWESOME example of stand out marketing thats so subtle but so clever. It’s just a pair of eyes on a box but it instantly differentiates itself from its competitors. Move over Tony the Tiger! There are 2…