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How to Gain Brand Loyalty by Knowing What you Stand For?

Here’s a harsh truth: People don’t care about your business as much as you do. This is one of the main challenges that marketers need to overcome, because in order to attract somebody’s attention, and convert them into a sale, then the person needs to give a damn about what you are doing in the…


3 Simple Ways to be Enticing without Pricing

One of the main aims of marketing and branding is to make what you are offering so enticing that potential customers find it easy to buy from you. However this is no easy feat, chances are we are all in markets that are cluttered with competition consisting of very similar companies, and finding a way…


How to Think of a Brand Name

Update: a Shiny New, better version of this article, can be found over here: How to think of a Brand Name We really enjoy thinking of business names for our clients, but it is a difficult thing to do, and shouldn’t be something you take lightly. So here’s our tips of how to think of a…


Do you Have a Brand or a Bland? QUIZ

We are firm believers that if you want your business to grow, then a strong brand is absolutely essential, however in the small business world we see too many companies completely neglecting their branding, opting for what we call ‘blanding’ instead. ACTION: Mark yourself out of 10 on each of the following points. 10 being…


Snapchat Marketing

One of the newer social networks out there is ‘Snapchat’, which has become more and more popular over the last year. So for those of you that don’t have a clue what Snapchat is, or for those who want to know how to utilise it in your marketing, we have wrote this for you… What…


Christmas Chocolate Marketing in 6 Ways

Christmas is coming, which means amongst all the tinsel, trees, and shopping we are sure you’ll have a house full of chocolate, and rather than eat it all, here’s 6 ways to get rid of it, whilst doing some clever but easy marketing. ACTION: Think about each point, and if you can’t do them exactly,…


Butter vs Margarine. How Spreadable are you?

This post will give you some tips on how to get more word of mouth referrals. Let us start by asking you a question that you most likely haven’t been asked before: Is your business like butter or margarine? i.e. just how spreadable is it? What we mean is how easy do people find it…


Traditional Advertising CPR

Here’s a picture of a billboard we saw recently, that inspired us to write this. It was just a standard billboard with a slight modification. A 3D cutout of a car coming out of it, with neon lights surrounding it. When we parked up we couldn’t help but notice it, and it got us thinking,…

#atomicHIGHLIGHT: Are You Missing These 5 Tricks With Your Website

#atomicHIGHLIGHT: Are You Missing These 5 Tricks With Your Website

Welcome to this Highlight, which is all about making the most of your website. The video above shares 5 Top Tips for getting the most from your website, but you can read below too if you wish.


Don’t Sacrifice Your Brand for a Quick Buck

Understand this: your brand is an important part of your business, so don’t take it for granted. We’ve seen a lot of micro businesses do what we call ‘sacrificing’ their brand, by moving into completely different markets or doing something completely different, whilst operating under the same brand name, usually looking at the promised financial…


10 Sure-fire Ways to be a Boring Brand

1. Ignore Social Media Social Media has been around for a while now, and guess what – it is here to stay! So if you want to ensure you don’t connect with potential customers whilst the competition is finding new ways to build up meaningful relationships, then simply ignore it. 2. Skimp on Design The…


The Importance of Being a Good Customer

Here’s something to think about… are you a good customer yourself? We’ve all seen rude people in restaurants and shops, but if you are a business paying another business for a product/service, being a bad customer can really damage your brand. Every opportunity we have to communicate or connect with somebody is a chance to…