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Remember “Be Useful”, don’t “Be a Salesman”

Here’s a quick tip for you to use in your content marketing. After creating a piece of content take a look at it and ask yourself this question. After your potential customer reads this, what would they be more likely to say…? “That was really useful, I’m glad I took the time to read it”…

content-marketing-image-test

How to make time for your content marketing

One of the main complaints we have from small business owners when discussing content marketing is that they simply don’t have time. Is this you? Are you constantly rushed off your feet trying to do all your client work, in meetings, or out networking? Making time for your business is all about mindset. A personal…

Digital-Marketing

The Merging of Traditional and Digital Marketing

When we tell people that we run a marketing company for micro businesses, we often get asked the same question: “Do you do digital marketing or traditional marketing?” But the thing is, there shouldn’t an either/or, since digital marketing and traditional marketing work best when they are working together, and our prediction is that the…

Digital-Marketing

Using Twitter at Events you Attend

Recently we attended a business development weekend, a whole weekend for around 50 different businesses. It was quite intense and it was great to meet and bond with so many people. Most of which could be potential customers, but how could we maximise this fleeting weekend? Here’s a hint, Twitter! This is quite a powerful…

Branding-Category

What do you Stand for? An Example

What do you Stand for? An Example In 2014 this video went viral online, which perfectly backs up our point, that marketing can be so much more powerful if instead of focussing on what you do, you focus on what you stand for. People can’t get behind a business that is simply out to make…

Branding-Category

How to Gain Brand Loyalty by Knowing What you Stand For?

Here’s a harsh truth: People don’t care about your business as much as you do. This is one of the main challenges that marketers need to overcome, because in order to attract somebody’s attention, and convert them into a sale, then the person needs to give a damn about what you are doing in the…

Marketing-Strategy

3 Simple Ways to be Enticing without Pricing

One of the main aims of marketing and branding is to make what you are offering so enticing that potential customers find it easy to buy from you. However this is no easy feat, chances are we are all in markets that are cluttered with competition consisting of very similar companies, and finding a way…

Branding-Category

How to Think of a Brand Name

Update: a Shiny New, better version of this article, can be found over here: How to think of a Brand Name We really enjoy thinking of business names for our clients, but it is a difficult thing to do, and shouldn’t be something you take lightly. So here’s our tips of how to think of a…

Branding-Category

Do you Have a Brand or a Bland? QUIZ

We are firm believers that if you want your business to grow, then a strong brand is absolutely essential, however in the small business world we see too many companies completely neglecting their branding, opting for what we call ‘blanding’ instead. ACTION: Mark yourself out of 10 on each of the following points. 10 being…

Digital-Marketing

Snapchat Marketing

One of the newer social networks out there is ‘Snapchat’, which has become more and more popular over the last year. So for those of you that don’t have a clue what Snapchat is, or for those who want to know how to utilise it in your marketing, we have wrote this for you… What…

Stand-Out-Marketing

Christmas Chocolate Marketing in 6 Ways

Christmas is coming, which means amongst all the tinsel, trees, and shopping we are sure you’ll have a house full of chocolate, and rather than eat it all, here’s 6 ways to get rid of it, whilst doing some clever but easy marketing. ACTION: Think about each point, and if you can’t do them exactly,…

Marketing-Strategy

Butter vs Margarine. How Spreadable are you?

This post will give you some tips on how to get more word of mouth referrals. Let us start by asking you a question that you most likely haven’t been asked before: Is your business like butter or margarine? i.e. just how spreadable is it? What we mean is how easy do people find it…