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Don’t Sacrifice Your Brand for a Quick Buck

Understand this: your brand is an important part of your business, so don’t take it for granted. We’ve seen a lot of micro businesses do what we call ‘sacrificing’ their brand, by moving into completely different markets or doing something completely different, whilst operating under the same brand name, usually looking at the promised financial…


10 Sure-fire Ways to be a Boring Brand

1. Ignore Social Media Social Media has been around for a while now, and guess what – it is here to stay! So if you want to ensure you don’t connect with potential customers whilst the competition is finding new ways to build up meaningful relationships, then simply ignore it. 2. Skimp on Design The…


The Importance of Being a Good Customer

Here’s something to think about… are you a good customer yourself? We’ve all seen rude people in restaurants and shops, but if you are a business paying another business for a product/service, being a bad customer can really damage your brand. Every opportunity we have to communicate or connect with somebody is a chance to…


Get Your Emails to the Gym and Tone Up

We are of course talking about your tone of language in your emails (and any other non face-to-face communication for that matter). Remember every little interaction you have affects your brand, and emails are probably top of the list, where people fall down. We get it all the time, some people just do not come…


The Humble Business Card

A marketing staple is the humble business card. Everyone has one, or everyone should have one. And there are loads of ways you can make yours stand out. Firstly you need to get the basics right. Here’s some things to think about when getting yours designed… Make sure your business card has what you do…


Top Of Mind Awareness (TOMA)

“The biggest winner is not the brand that’s first into the market-place, but the one that’s first into people’s minds.” Jack Trout and Al Ries, Positioning Experts Throughout atomic, we talk a lot about Top Of Mind Awareness (TOMA for short). This should be your goal to achieve. Think of it as climbing the rankings…


A Brand that Zags

When everybody zigs, ZAG! As Martin Neumier points out in his fantastic book ‘Zag’, “For most companies, the problem with radical differentiation is the ‘radical’ part. If nobody’s doing it, you’d be crazy to do it yourself, right? Wrong. In fact, if you’re looking to become the leader in a new market space, the rule…


The Middle Man Theory

We would like to share with you today something we learnt when we first set up our business. We had just moved to Newcastle, we didn’t really know anybody in business, and had to find customers… FAST! So one day we were talking about how to get in front of the right people, and we…


Can Your Website be Buyer Centric

Most websites when built are ‘product centric’ i.e. they’ll have the home page, about, contact, and then a page for each product/service. We aren’t saying this is wrong, this is the right way to do it for some businesses. But for others, adopting a ‘buyer centric’ approach to website design could be more effective. What…


Is Direct Mail Dead? Not with Lumpy Mail

With the rise of email, blogging, newsletters and social media accounts all becoming the new standard way to keep in touch with your clients, we asked ourselves “Is direct mail really dead?” By direct mail, we mean traditional mail, you know the type of mail you put a stamp on, and go put it in…


Top Tips for Printing

A lot of people still do print marketing (flyers, brochures, business cards etc.), and even with the rise of digital marketing, it still very much has it’s place. But remember anything you get printed is going to reflect your brand, so what you don’t want to do is get rubbish, cheap print. Unless you want…


A sign of how not to do it

Sometimes showing some bad marketing can be a good way of illustrating how to improve. Driving to our office one day we were shocked at this piece of marketing which is a prime example of how not to do something (sorry for the bad photo taken from the car!) The sign says “Opticians Now Open…