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Posts by Guest Contributor

Going Viral: 7 Psychological Hacks To Reach A Massive Audience

reach a massive audience

I once heard of a guy who had dedicated his life to creating quality, thought-provoking short films and YouTube videos. His content was good, well-produced and complex. However, while he had won a few small-time independent awards for his work, nothing that he’d created had ever really taken off on social media. For some reason,…

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Are you breaking even?

are you breaking even?

Putting a price on your work is probably the most intimidating task for any new business owner, regardless of whether you are selling a product or service. You can get caught up looking at what your competitors are charging or what you want to earn – you can often overlook the starting point. That is,…

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How to be a better writer instantly

How to be a better writer

Who knew that running your own business would require so much writing? Marketing emails. Social media updates. Blog posts. And (no, please, save us)…..s-a-l-e-s pages (shudder).  So. Much. Writing.  Alas, bashing out text onto a screen is a necessary function you can’t avoid. You can outsource bigger projects to a fabulous copywriter (well, hello there…

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Business Owners: How To Stop Getting In Your Own Way!

How to stop getting in your own way by Jo Robinson

Over my years practising as a therapist, first as a Counsellor and then a Psychologist, people tend to assume that I’m “sorted”. They think I’ve got life sussed and that I must be able to handle pretty much any situation that crops up. Well, as much as I’d like to say the above is true,…

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A Strippers Guide to Marketing

Allow me to introduce myself, I’m Leah / Coco / Crystal / Elle…. or whatever name wasn’t already taken at whichever new club I was trying out. It was always some kind of bizarre pot luck game when I started somewhere new to pick a name. Standing there raring to go, firing potential names at…

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How to Create a Better Work Life Balance as an Entrepreneur

work life balance

Being in business is great! You can work when you want, pop out for a round of golf whenever, meet your friends for lunch and if you’re tired, just have a nap! OR… slightly more realistically: 5am starts to get to networking meetings Skipped meals Launches Worry about getting customers/clients Tech headaches Work encroaching your private…

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