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Marketing-Strategy

Best Marketing Advice we Could Ever Give you

Ever heard of the phrase, ‘what gets measured, gets managed’? Well we like to put it slightly differently, what gets measured, gets improved. If you can measure your marketing efforts, then you can see what is working and what isn’t. We would always recommend having some way to keep track and measure any marketing you…

Marketing-Strategy

Do you Get Clients From Word of Mouth? Here’s How to Get More

Referrals and word of mouth (WOM) are great ways of attracting more clients. People trust personal recommendations more than anything else, and they are one of the easiest ways to keep growing your business. Many sole traders and small teams solely rely on this as a way of getting more business, so what if we…

Traditional-Marketing

New Business Cards? Don’t be Ripped off!

So you need some business cards or flyers printed? The easiest thing to do is go to that printer guy you know right? He’ll give you a good price and that will save you any effort of shopping around. But wait, what are you getting for you buck?! Now we aren’t saying that every printer…

Content-marketing

How Science Can Make Your Content More Engaging

When we produce content, be it for our website, blog, email newsletters etc. The aim of it (we would hope) is for people to actually read it. Correct? So why is it that some content engages more people than others? The obvious answer would be how interesting it is, how well it is written, how…

Stand-Out-Marketing

A Youtube Advert we Didn’t Skip

The key to a good interruptive advert, no matter what medium you are advertising on, be it YouTube, the radio, or even flyers and posters, is to grab attention before people lose interest. So this needs to happen quick, and sometimes if your business and brand allows for it, then being shocking or funny like…

Branding-Category

The Brand Backlash

Here’s the harsh truth, to be the TOP BRAND in your market (National, Regional or Local), you are going to have to be able to withstand the haters. Top Brands do things differently, they break the mould, they stick out like a sore thumb. Some people may not like you because you are different, but…

Content-marketing

Content Audits – a useful tool

Our good friend Tiana from TalkingBusiness.biz introduced us to the ‘Content Audit’ which we think is a fantastic way to keep your content in check. If you are just starting to put more of a strategy into place regarding your content, or if you have been going for a while, then it works as a…

Content-marketing

Nivea Life Hacks – A clever way of using your business aims in marketing

To really make an impact, some brands will do marketing using their business aims rather than the actual product, which is what Nivea have done in this advertisement really well. The Nivea Men Originals brand is all about making skin care easy, you don’t need loads of lotions and potions like women, you just need…

Digital-Marketing

#CaseStudy – TLC Office Supplies Online Advert

This # for case studies is great for demonstrating best practices and practical advice. What works and for how much? You can find out here. — What did we want to achieve?  The national networking company 4Networking has a very active business forum online for all it’s members. As a treat they gave Tom Lawrence…

Super-Star-Headers-04

One Top Sales Tip for your Proposals

by Victoria Flemming from Buzztastic Sick of chasing your client to get their thoughts on your proposal? This video will give you the one top tip you need to ensure you get a response from your customer – every time.    

Content-marketing

Why and how you should be doing email marketing

2 Reasons Why: 1. Email Marketing keeps the connection you have generated with your customer/contact/lead alive. After the transaction is over, instead of saying bye forever, you are harvesting the relationship you have created with somebody, and prolonging their experience with your company. 2. The conversion rate of email opens is on average 20%-30%. This…

andrew-and-petes-branding-square-with-centre

Branding Square II: The Average Circle

As a follow on from The Branding Square, we wanted to answer the question, “What if you are bang in the middle?” This is what we call, the average circle. The Average Circle is home to a company that has a decent product or service, and a decent brand identity that communicates the benefits of…

WANT TO MAKE MORE SALES?

Does social media, blogging and creating content feel like a waste of time? Discover some quick to implement tactics for actually finding leads and closing business using Social Media and Content Marketing.

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You can sign up to our free weekly email where we share our best stuff every Tuesday. If you want some new ideas, motivation and maybe a bit of a kick up the bum, then drop your details in the box below.

We promise we won't spam you and promise your email is safe with us. You may get the odd sales email, but you can opt out at any time.